March 18, 2014

Swing Catalyst Looks To Expand U.S. Sales Force

fter a surge in first-quarter sales, Swing Catalyst, the complete swing analysis system used by instructors and golfers around the world, is now focused on its growth in the North-American market.

“To meet the fast-growing demand for our products in the U.S., we have just recently set up our office in Florida,” says Tom Christian Lindvag, Marketing Manager for Swing Catalyst. “We have already recruited support staff, and are currently looking for both a director of sales to run our subsidiary and agents to represent Swing Catalyst across America.”

Today, the Swing Catalyst HQ, including marketing and the R&D team, is based in Norway. But due to the increased demand for the Swing Catalyst products in the North-American market they are now strengthening their presence in the U.S. Our main focus is to find an experienced director of sales to help build our distribution in the U.S., according to Tom Christian. “It’ll be a wonderful long-term position for someone who truly understands our products and can relate that to the needs of PGA Pros throughout the country. We have already built strong relationships to some of the top coaches in the U.S., and we are steadily building a reputation as a “must have” product among the top tier of coaches and also PGA Tour players around the world. I truly believe we have one of the most innovative teams in the industry, and being a part of such a team can be very exciting.”

In regards to sales agents, the company is looking for people who can make effective product demonstrations and execute complete studio installations and train and support our clients so they can take full advantage of the Swing Catalyst products.

“Anyone interested in these positions should email me at,” says Tom Christian.

About Initial Force AS (Swing Catalyst)

Initial Force AS is a Norwegian company that was established in September 2006 with the goal of developing an easy-to-understand and simple-to-use motion analysis system for golf instruction. The results of the endeavors led to the development of Swing Catalyst, a revolutionary new technological system for golf training that integrates the unique Swing Catalyst 3D Motion/Balance Plate, multiple high-speed cameras and the most popular ball flight- and club-tracking devices. The company is headquartered in Trondheim, Norway and has two fully owned subsidiaries in Sweden and the US.
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Mary Beth Lacy