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June 1, 2015

Structuring Lessons for Success

Fundamental trends among successful golf instructors

Lessons need to be structured in a manner that you (the instructor) get the most value for your time, while delivering results for your students.

Data gathered from an extensive survey the GRAA conducted earlier this year in conjunction with Great Blue Research – an acclaimed research firm based in Cromwell, Connecticut – revealed trends among successful teachers (those who increased lessons and revenue from 2013 to 2014) in how they structure lessons in terms of time, quantity, format and cost.

Here are some tendencies among the top-performing teachers:

Number of weekly individual lessons

  • 6-10 lessons a week 28.5%
  • 15-20 lessons a week 15.4%
  • 21-30 lessons a week 15.1%

Time structure

  • 1 hour lessons 45.3%
  • 45 minute lessons 32.6%
  • ½ hour lessons 18.8%

Average price per lesson

  • $50-$75 per lesson 32.2%
  • More than $100 per lesson 25.1%
  • $75-$100 per lesson 21.1%

Average number of group lessons given a week

  • 2-3 weekly group lessons 35.2%
  • 1 weekly group lesson 21.5%
  • 4-5 weekly group lessons 14.1%

74.8% of successful teachers offer lesson packages. Here are the most used deals:

  1. 3 lesson package with a discounted price
  2. Buy 5 lessons, get the 6th free
  3. Buy 4 lessons, the 5th free

More than 50% of successful teachers host up to 5 free clinics annually.

Who are the teachers we surveyed?

  • More than 65% have 15 years of experience or more
  • 91% are PGA members
  • 41% have won national or section awards from the PGA