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July 13, 2017

Sean Palmer: Sell More Equipment During Special Clubfitting Days

Sean Palmer, the 2014 Philadelphia PGA Section Assistant Professional of the Year, is the PGA Director of Golf at the Union League Golf Club at Torresdale in Philadelphia, Pennsylvania.

Sean Palmer on the importance of selling more equipment during special clubfitting days:
Golf equipment is hard to sell on the floor these days with the advent of the fitting experience. We do offer wedges, putters, and a select few bags from each vendor to show the product, but we do not dedicate valuable real estate, such as a club rack, on our sales floor. Instead, every Saturday from 8 am through 5 pm from April through July, our golf professionals set up shop on the range. We dubbed this “Clubfitting Saturdays”, where members are welcome to spend time with our staff to evaluate their equipment and to get fitted for what they need, free of charge.

Sean Palmer on the business impact of selling more equipment during special clubfitting days:
Our “Clubfitting Saturdays” have been a hit on a lot of fronts. We have seen a huge spike in club sales by offering this hands-on service for golf equipment by showing the improvements new equipment will yield on the range, not in the shop. Not only did we increase club sales compared to last season by 36 percent, but we also keep our golf professionals teaching lessons rather than doing hour-long club fitting sessions that may or may not result in a sale. I feel that having a consistent day of the week to offer this gives our golf professionals a more efficient use of their time.