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July 30, 2019

Sean Palmer: Clubfitting on the Range Can Save Space and Increase Sales

Sean Palmer, the 2014 Philadelphia PGA Section Assistant Professional of the Year, is the PGA Director of Golf at Union League Golf Club at Torresdale in Philadelphia, Pennsylvania.


At Union League Golf Club in Philadelphia, PGA Director of Golf Sean Palmer says he no longer devotes much “valuable real estate” in the golf shop to selling golf equipment. Instead, he holds “Clubfitting Saturdays” each week from April through July, with the club’s professionals setting up shop on the range from 8 a.m. to 5 p.m. Members are welcome to spend time with the staff to evaluate their equipment and get fitted for what they need, free of charge. “We have seen a huge spike in club sales by offering this hands-on service for golf equipment by showing the improvements new equipment will yield on the range,” Palmer says. “Not only did we increase club sales compared to last year by 36 percent, but we also keep our golf professionals teaching lessons rather than doing hour-long clubfitting sessions that may or may not result in a sale.”

seanpalmer@pga.com