It’s been a steady stream of success and growth for PURE grips as the young company heads to its fifth PGA Merchandise Show in Orlando, Fla., Jan. 22-24. PURE will display their products at Booth 1411 on the show floor, as well as the Outdoor Demo Day at the Orange County National Golf Center and Lodge on Jan. 21.

“When we started PURE, we wanted to do something that was unique and different in the golf world,” said Wes Brasher, president of PURE grips. “Our fifth year at the PGA Merchandise Show is the perfect way to celebrate what we’ve accomplished, while also offering a glimpse at what’s to come in the future.”

This year, PURE also will unveil a new grip at the PGA Show. The grip, one that pays homage to one of the hottest new trends in golf, is a testament to PURE’s creativity, innovation and respect for the game. Show attendees will be invited to demo the new product and participate in a contest to name the new grip.

PURE also will be showcasing its one-of-a-kind customization process, which enables customers to select base and accent colors, as well as personalize their grips with text and a graphic.

“Our customization process puts the golfer in control, giving them the options to design the type of grip that best suits their style,” Brasher said. “It’s the perfect option for individual golfers looking to stand out, as well as businesses and organizations looking for a fun, effective way to raise awareness of their brands.”

PURE grips feature superior feel and comfort, exceptional durability and easy installation, all at a great value. PURE’s innovative precision molding process uses the company’s proprietary rubber formula, which creates grips that are highly durable, appealingly tacky and are available in a range of firmness options for shock absorption and feel. All PURE grips are guaranteed to remain supple and tacky and to perform in all conditions for 12 months.

PURE grips require no adhesive tapes or solvents to install. Instead, they are installed using a proprietary quick-connecting tool, which uses the simple power of air pressure to install the grips as securely as any adhesive. Once installed on a steel or graphite shaft, the grip provides optimal stability while the elasticity of the rubber combines with friction to create “rubber memory,” ensuring the grip will not loosen or slip.

About PURE grips
Scottsdale-based PURE grips feature a unique combination of performance, feel, durability and value unmatched in the golf industry. Through their innovative molding, design and rubber formulation, PURE grips deliver a unique combination of great feel, guaranteed durability and water resistance for all-weather performance. PURE grips are installed using a proprietary quick-connecting tool and require no adhesive tapes or solvents. All PURE grips are guaranteed to remain supple and tacky and to perform in all conditions for 12 months. For more information on PURE grips, visit them online at www.puregrips.com.