December 11, 2019

PGA Show Demo Day Offers Testing & Education of Latest Technology, Jan. 21, in Orlando

PALM BEACH GARDENS, Fla. (Dec. 10, 2019) – The 18th Annual PGA Show Demo Day will provide exclusive testing and education of the latest game technology in equipment, training aids and accessories at the 42-acre practice facility of Orange County National Golf Center (OCN) in Winter Garden, Florida, on Tuesday, Jan. 21, 2020. More than 100 companies will be demonstrating their newest products to thousands of PGA Professionals and golf industry leaders, creating the world’s largest professional golf demo event. Throughout the day, golf teachers also will be able to learn from the best in their field at multiple range-side golf instruction workshops.

“PGA Show Demo Day tees off an important week for the business of golf by giving PGA Professionals and industry retailers authentic golf conditions to test the latest equipment and technology and to learn about innovations impacting the game directly from manufacturers,” said PGA Golf Exhibitions Event Vice President Marc Simon. “A packed schedule of demonstrations, numerous teaching workshops, fun skill contests and meeting some of the game’s best professional players making special appearances at the event, combine for an exciting day for all involved in the business of golf.”

PGA Show Demo Day is open exclusively to PGA Professionals and media from 9 a.m. to noon. Golf industry professionals, registered for the PGA Show, are able to join the event, beginning at noon through 5 p.m. All PGA Show Demo Day attendees must be qualified industry professionals and registered for the PGA Merchandise Show. Additional Education Conference registration is required for instructional workshops. Visit for additional details and registration. PGA Professionals will receive four MSR credits for attending the PGA Show Demo Day.

Top Golf Brands Participating
The 2020 PGA Show Demo Day will feature more than 100 top golf companies showcasing equipment, training aids, performance wear and golf accessories within more than 200 hitting bays of the massive OCN circular range, at multiple range-side practice greens, on the golf cart test track and in the Demo Day vendor village.

Current participating companies (as of 12/9/19, updated regularly at are:

Outdoor Instructional Workshops
Hands-on instructional workshops return to PGA Show Demo Day at a range-side classroom of OCN (Tee #3), beginning at 10 a.m., and running through 4:30 p.m. The workshops are part of a comprehensive PGA Show Education Conference. Single-session, single-day, full-conference and an all-access pass, providing unlimited access to all PGA Show Demo Day Workshops and the full PGA Show Education Conference are available. Registration and details regarding savings for multiple same-facility registrations and for PGA Associates are available at

Workshops Schedule:

  • Provide a Better Club Fitting Experience…Use Data Collected From 25k Golftec Club Fittings, 10 a.m. – 11 a.m.
    • Nick Clearwater, VP of Instruction, GOLFTEC
  • Power Multipliers & Where To Find Them In Your Swing, 11:30 a.m. – 12:30 p.m.
    • Lance Gill, President, Lance Gill Performance, Co-Director Titleist Performance Institute Fitness Advisory Board
    • Mark Blackburn, PGA, Director of Instruction, Greystone County Club
  • Trends in Driving- Equipment & Instruction, 2 p.m. – 3 p.m.
    • Brett Meyer, Senior Certified Instructor/Master Clubfitter, Leadbetter Golf Academy
  • Where Does Speed Really Come From? 3:30 p.m. – 4:30 p.m.
    • Mike Malaska, PGA, 2018 Southwest Section Teacher of the Year, 2011 National PGA Teacher of the Year

PGA Show Demo Day is produced by PGA Golf Exhibitions and PGA Magazine. Golf Channel’s Morning Drive will be live from the event at Orange County National Golf Center, 7 a.m. – 11 a.m. The 2020 PGA Show Demo Day is presented by Insane Impact, KT Tape, Boomer Natural Wellness, Toptracer, ToughLie 360, Wittek Golf, and Yamaha. Event partners for 2020 are PUKKA (headwear), Under Armour (apparel) and FlightScope (registration tent).

About the PGA Merchandise Show
The 67th PGA Merchandise Show, held Jan. 21-24, 2020, in Orlando, will welcome some 1,000 top golf companies and brands and nearly 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf.

In 2020, PGA Show Week begins with the NGCOA’s Golf Business Conference (Jan. 20–22), the AGM Retail Conference (Jan. 21) and the PGA Show Education Conference (Jan 21–24) at the Orange County Convention Center. The 18th Annual PGA Show Demo Day, featuring nearly 100 top golf companies within 200+ hitting bays, practice greens, and a golf cart test track, will be held Tuesday, Jan. 21, at Orange County National Golf Center. PGA Merchandise Show exhibits, demonstrations, education seminars, special events and industry presentations will fill out the industry calendar Wednesday – Friday, Jan. 22-24, at the Convention Center. Additionally, the Racquet and Paddle Sports Show, a four-day trade event for the tennis, racquet and paddle sports industry, will be co-located with the PGA Merchandise Show, Jan. 22-24, in the Convention Center (West Halls E/F).

The PGA Merchandise Show, “the MAJOR of Golf Business,” is organized in partnership with the PGA of America and is a trade-only event, not open to the public.

Learn more at

Media Contacts:
PGA Worldwide Golf Exhibitions/Media: Sherry Major, (716) 662–3855,
PGA Worldwide Golf Exhibitions/Exhibitor: Greg Scott, (203) 840-5399,
PGA of America/Media: Michael Abramowitz, (561) 624-8458,