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November 6, 2013

PGA of America, PGA Tour Announce New Joint Initiatives

PGA TOUR Commissioner Tim Finchem and PGA of America President Ted Bishop today announced a significant expansion in cooperative initiatives that benefit the membership of both organizations and help grow the game of golf.

Among them, Bishop said, is The PGA of America’s intention to increase the PGA Championship’s purse to $10 million, which will equal that of THE PLAYERS Championship as the highest in professional golf. This represents a $2 million increase over last season’s PGA Championship, while Finchem said THE PLAYERS’ purse will increase by $500,000 over 2013. In addition, the PGA TOUR will increase its longstanding support of the PGA Professional National Championship and various PGA Section Championships.

Appearing at a press conference during The McGladrey Classic at Sea Island Resort, Finchem and Bishop outlined a program aimed at highlighting the vital role of PGA of America Professionals in teaching and growing the game of golf:

  • A PR campaign that will include PSAs during PGA TOUR, Champions Tour and Web.com Tour telecasts; exposure on PGATOUR.COM; and features on Sirius/XM Radio’s PGA TOUR channel, and will focus on the efforts of PGA professionals in teaching and growing the game of golf;
  • A weekly segment on “Inside the PGA TOUR” shown on Golf Channel, featuring the  host PGA Professional’s knowledge of the competitive aspects of the tournament course;
  • PGA Professional presence at selected PGA TOUR events, commencing in 2014 with THE PLAYERS, the three domestic World Golf Championships, The Barclays, the TOUR Championship by Coca-Cola, the Northern Trust Open and The Presidents Cup, in which PGA Professionals will interact with fans in various ways, such as providing mini lessons and distributing information about golf instruction.

“We have always believed that working together with The PGA of America enhances efforts to grow the game and benefits the membership of both organizations,” Finchem said. “Today’s announcement reflects what regular communication between our organizations can accomplish, and we look forward to continuing discussions with Ted and The PGA of America regarding further opportunities.”

“The relationship between The PGA of America and the PGA TOUR has never been stronger for a variety of reasons,” said Bishop, 38th president of The PGA of America. “There have been a series of cooperative efforts  and today’s announcement is a further reflection that the essence of our relationship has been our ability to jointly do what is best for golf and our respective memberships. After all, PGA TOUR players are also members of The PGA of America.” 

About The PGA of America

Since its founding in 1916, The PGA of America has maintained a twofold mission: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering world-class championships and innovative programs, The PGA of America elevates the public’s interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. As The PGA nears its centennial, the PGA brand represents the very best in golf.

About the PGA TOUR

The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, NEC Series-PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.

The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to nearly 945 million households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2012, tournaments across all Tours generated more than $130 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to $1.86 billion.

The PGA TOUR’s website is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

Media Contacts

Chris Smith

PGA TOUR

904-273-3379

csmith@pgatourhq.com

Julius Mason

The PGA of America

561-624-8444

Cell – 561-352-8940

jmason@pgahq.com