The annual golf industry gathering at the PGA Fashion & Demo Experience will begin with an all-new PGA Demo Experience at Topgolf Las Vegas on Monday, Aug. 14, from 4 p.m.–8 p.m. Leading golf equipment, technology and accessory companies will be on-hand to demonstrate their latest innovations for attending PGA Professionals and golf retailers.
The PGA Demo Experience will feature hands-on equipment testing in the Topgolf Level 1 Hitting Bays, putting demonstrations on a specially-designed putting green in the East Room and an indoor marketplace in the Central and West Rooms. PGA and LPGA Professionals will be able to participate in skills contests to win $2,000 in prizes in the Topgolf Level 2 Hitting Bays. Complimentary beverages and light hors d’oeuvres will be served throughout the industry networking event.
“We are excited to host this year’s PGA Demo Experience at Topgolf’s flagship venue in Las Vegas,” said PGA Golf Exhibitions Event Director Marc Simon. “Topgolf is known for providing a one-of-a-kind golf entertainment experience, and we believe participating companies and industry guests will enjoy this unique opportunity to test the newest products, while networking with their peers at this premier Las Vegas destination.”
Complimentary transportation will be available to and from The Venetian throughout the PGA Demo Experience, with the first bus departure from the Venetian Tour Bus Area at 3:30 p.m. PGA Professionals will receive 4 MSR credits for participating in the event. All PGA Demo Experience attendees must be registered for the 2017 PGA Fashion & Demo Experience and present their badge to enter the event.
Nearly 200 participating brands and companies will connect with approximately 4,000 PGA Professionals, buyers and golf business leaders at the PGA Fashion & Demo Experience, Aug. 14-16, held in the second half of the season and during Las Vegas Fashion Week. In addition to merchandise sourcing of the newest apparel, accessories, equipment and technology, the annual industry event features a Pro-Pro Tournament, Live Fashion Show, Industry Reception and a comprehensive Education Conference.
Topgolf Las Vegas
Sitting on eight acres just behind MGM Grand Hotel & Casino, Topgolf is the only entertainment venue of its kind, boasting 108 climate-controlled hitting bays, two pools, cabanas, a concert venue, VIP suites, five bars, special event spaces, a comfort food-inspired menu with creative beverage offerings, a Callaway Fitting Studio, a Topgolf retail shop, and more. Spanning four levels and 105,000 square feet, the Topgolf flagship location in Las Vegas stands as the biggest Topgolf venue to date. Guests will find interactive golf games in the hitting bays that can host up to six players at one time, featuring lounge-style seating and HDTVs. Golf games can be enjoyed by all ages and skill levels, tracking the accuracy and distance of players’ shots through Topgolf’s microchipped golf balls. Topgolf is a global sports entertainment community serving more than eight million guests each year with 27 locations around the world.
About the PGA Fashion & Demo Experience
The PGA Fashion & Demo Experience, Aug. 14-16, 2017, in Las Vegas, is an annual merchandise sourcing, product testing, industry networking and professional education event, exclusively for golf industry professionals. Event details and registration are available at PGALasVegas.com.
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Contacts:
PGA Worldwide Golf Exhibitions: Sherry Major, (716) 662-3855, smajor@reedexpo.com
PGA of America: Michael Abramowitz, (561) 624-8458, mabramowitz@pgahq.com
