PEI Licensing, Inc., a wholly owned subsidiary of Perry Ellis International (Nasdaq:PERY), announced today that it has entered into a license agreement with Bioworld Merchandising Inc., granting rights for Ben Hogan® men’s and women’s hats and sports bags.
“An industry leader in accessory manufacturing, we feel Bioworld Merchandising is the perfect partner for bringing the Ben Hogan brand’s high-performance standards and off-the-fairway aesthetic to life through these exciting product extensions,” said Oscar Feldenkreis, vice chairman, president and chief operating officer for Perry Ellis International. “We are thrilled with this agreement and the potential it brings to both our companies.”
Bioworld Merchandising Inc. is a licensed brand apparel and accessory manufacturer and one of the fastest-growing companies in the Dallas-Fort Worth Metroplex, recognized by the Dallas Business Journal in 2010, 2011 and 2012. The company has built a solid infrastructure to support, design, manufacturing, and distribution to all retail channels. Bioworld has strong relationships with major retailers and has a keen ability to spot potentially prosperous partnerships with key licensed brands, such as this new agreement with Ben Hogan golf apparel.
“At Bioworld, we are strategic about our brand partnerships. Ben Hogan is a perfect fit as it reveals our expertise in the athletic performance headwear arena. We are confident the consumers will respond favorably, and look forward to working with Perry Ellis International on this exciting initiative,” commented Beth Taylor, director of Licensing and New Business Development, on the newly-inked agreement.
Product is scheduled to debut at retail for spring 2014 in select Walmart stores. For more information on Ben Hogan or the entire portfolio of Perry Ellis International brands, please visit:www.PERY.com. Follow the Ben Hogan brand on Facebook, Twitter,Instagram, and Pinterest for up to date information on this and other product news and promotions.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances, as well as select children’s apparel. The Company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®, Cubavera®, Ben Hogan®, Centro®, Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Gotcha®, MCD®, John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist®, Farah®, Anchor Blue®, Miller’s Outpost®, Tahoe River Outfitters®, Original Khaki Company® and Techworks®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR® and Champions Tour® for golf apparel. Additional information on the Company is available at http://www.pery.com.
About Bioworld Merchandising Inc.
Bioworld Merchandising Inc. is a privately-held licensed brand apparel and accessory manufacturer with 200 plus employees. Headquartered in Irving, Texas, it is one of the fastest-growing companies in the Dallas-Fort Worth Metroplex and has been recognized by the Dallas Business Journal in 2010, 2011 and 2012. Their growth comes from four key elements: new categories, increased license agreements, new customers, and new fashion trends, as well as the solid infrastructure to support, design, manufacture, and distribute to all retail tiers.
Safe Harbor Statement
We caution readers that the forward-looking statements (statements which are not historical facts) in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations rather than historical facts and they are indicated by words or phrases such as “anticipate,” “believe,” “budget,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “guidance,” “indicate,” “intend,” “may,” “might,” “plan,” “possibly,” “potential,” “predict,” “probably,” “proforma,” “project,” “seek,” “should,” “target,” or “will” and similar words or phrases or comparable terminology. We have based such forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements, many of which are beyond our control. These factors include: general economic conditions, a significant decrease in business from or loss of any of our major customers or programs, anticipated and unanticipated trends and conditions in our industry, including the impact of recent or future retail and wholesale consolidation, recent and future economic conditions, including turmoil in the financial and credit markets, the effectiveness of our planned advertising, marketing and promotional campaigns, our ability to contain costs, disruptions in the supply chain, our future capital needs and our ability to obtain financing, our ability to protect our trademarks, our ability to integrate acquired businesses, trademarks, trade names and licenses, our ability to predict consumer preferences and changes in fashion trends and consumer acceptance of both new designs and newly introduced products, the termination or non-renewal of any material license agreements to which we are a party, changes in the costs of raw materials, labor and advertising, our ability to carry out growth strategies including expansion in international and direct to consumer retail markets, the level of consumer spending for apparel and other merchandise, our ability to compete, exposure to foreign currency risk and interest rate risk, possible disruption in commercial activities due to terrorist activity and armed conflict, and other factors set forth in Perry Ellis International’s filings with the Securities and Exchange Commission. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including those risks and uncertainties detailed in Perry Ellis’ filings with the SEC. You are cautioned not to place undue reliance on these forward-looking statements, which are valid only as of the date they were made. We undertake no obligation to update or revise any forward-looking statements to reflect new information or the occurrence of unanticipated events or otherwise.
Vice President of Licensing
PEI Licensing Inc.