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February 19, 2014

NUFARM Introduces Anuew Turf Growth Regulator

Nufarm announces the launch of Anuew™ Turf Growth Regulator, approved for use on ornamental lawns, golf courses and athletic turf surfaces. Anuew is a proprietary tool for cool- and warm-season turf management.

The active ingredient in Anuew is prohexadione calcium, a new active ingredient with a novel mode of action. Anuew can be applied to all managed turf areas including golf greens, tees, fairways and roughs, residential and commercial lawns, sod farms, sports fields and similar areas.

“We’re excited to be able to bring this unique new turf management tool to the industry,” says Richard (Rick) Fletcher, Technical Services Manager for Nufarm Turf and Ornamentals. “Anuew is only available from Nufarm for the U.S. turf market. It reduces turf growth and thus the frequency of mowing. It’s a low use-rate product that is available in convenient, easy-to-use packaging.”

According to University research, plant growth regulators (PGRs) are being used more frequently as a turf management tool on golf courses, residential lawns, athletic surfaces and sod farms. Key reasons for use of a turf growth regulator like Anuew are to suppress vegetative growth and improve density and quality of desired turfgrasses*.

“This is critically important to the bottom line of golf courses, sod farms and lawn care companies,” says Fletcher. “Anuew’s unique mode of action and low use rate gives turf managers an effective new tool for optimizing turf health and appearance while potentially lowering maintenance costs and improving worker safety.”

According to a joint study by the University of Georgia, Clemson University and North Carolina State University, turf growth regulators may be used to manage annual bluegrass (poa annua) growth and development*. In addition, turf growth regulators like Anuew can reduce mowing costs, prevent “scalping,” improve turf density and reduce the need to mow steep slopes, which improves worker safety*.

About Nufarm Americas
Nufarm Americas, Inc. is a subsidiary of Nufarm Limited, a manufacturer, supplier and marketer of crop protection products based in Australia. Nufarm is recognized as one of the leading agricultural and turf chemical manufacturers in the world. Nufarm Americas, Inc. formulates products that serve the agricultural, professional turf, vegetation management and forestry markets in the United States.

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Anuew is a trademark of Nufarm. Always read and follow label directions.
* Tim R. Murphy, Ted Whitwell, L.B. McCarty and Fred Yelverton, “Plant Growth Regulators used in Turfgrass Management,” a joint paper from the University of Georgia, Clemson University and North Carolina State University.

If you have questions about Anuew or would like to interview a Nufarm representative about this new product, please contact me at sally@mustangred.com or call me at (785) 218-9759.  Thank you!