-Press Release, Beaverton, Ore.
Building upon the success of last year’s TW’13, Nike Golf brings enhancements and a modified look to the new Nike TW’14 footwear. Nike Athlete Tiger Woods debuted the new Nike shoe in a dramatic fashion with his 78th PGA Tour career victory at The Players Championship. The new iconic shoe is also the first Nike Golf shoe to be made available on NIKEiD with previews beginning May 20, 2013.
The original Nike TW’13 was created through insights from the athlete himself, Tiger Woods, who stated, “I train with Nike Free technology all the time… I love training in it, running in it, lifting in it. So I asked, why can’t I play golf in it?”
With that, Nike designers set to work creating a Nike Free-inspired golf shoe tailored to maximize Woods’ game.
Woods first debuted the TW’13 on Tour late in the 2011 season and the game-changing shoe took the marketplace by storm in 2012. Through his inspiration, hands-on testing and detailed feedback, Nike Golf has continued the collaboration with Woods on the new Nike TW’14, further enhancing the fit, feel and function.
The natural motion engineered outsole of the Nike TW’14 is designed to mimic and conform to the natural motion of the foot, and still deliver all the protection and traction of a lightweight performance golf shoe. This innovative outsole allows the athlete to keep contact with the ground longer, better harnessing the energy of the foot to the shoe and, therefore, the shoe to the ground.
“These shoes provide freedom of movement and allow me to release more power through my swing,” said Woods.
The new upper features improved ventilation that delivers increased breathability and comfort. This was achieved through strategically located perforations and a more comfortable mesh tongue providing athletes the ventilation they want without compromising the waterproof protection they need.
“With this shoe, we worked diligently to take every detail to a new level,” said Tobie Hatfield, Athlete Projects Innovator in Nike’s Innovation Kitchen. “Tiger’s relentless focus on getting better makes us better. His insights force us to never stop innovating and delivering technology that will enhance a golfer’s performance. In the TW ’14, he wanted more stability with mobility and we’ve accomplished that by using Nike’s Dynamic Flywire technology which moves with him, but stabilizes his foot when he swings. We also increased breathability of the shoe by using a full mesh tongue.”
The new TW’14 footwear stays true to Woods’ signature colors, White, Black and Red, and also adds a new colorway to the mix, Cool Grey with Vivid Blue and Venom Green accents (available 8.1).
Nike TW’14 on NIKEiD
With the fully customizable TW’14 iD version, consumers can create the perfect combination of breathability and traction for their playing conditions. In addition to choosing a wide-range of color combinations, golfers can choose between two distinct uppers: waterproof and breathable. The waterproof upper is made of multi-stretch synthetic leather for weather protection and durability, and the breathable upper (available exclusively with NIKEiD) features lightweight mesh to keep feet comfortable on hot days. The TW’14iD is available in two outsoles, either the Spike version or the Integrated Traction option (molded rubber). Consumers can also personalize their shoes by adding their name or an inspirational message to the inside tongues.
Available: June 7, 2013
MSRP: $220 MAP/Street: $180
June 7, 2013 Colorways: Black/Reflective Silver-Varsity Red; White/Metallic Dark Grey-Varsity Red
August 1, 2013 Colorway: Cool Grey/Black-Vivid Blue-Venom Green
Nike TW’14 iD
Preview: May 20, 2013
Available: June 7, 2013
MSRP: $ 225
Gretchen Wilhelm – Nike Golf
Laura McGehee – Nike Golf