August 31, 2015

Mizuno Introduces 2016 MP Portfolio

Mizuno, a world-class leader in golf technology and design, continues its leadership in iron technology with the introduction of boron into the 2016 MP portfolio. First introduced in 2014, boron will now be infused in the new MP-25, introducing an entirely new standard for distance and playability, while preserving the signature feel for which the line is well known.

Utilizing an innovative material like boron, the fifth element on the periodic found in the Earth’s crust and the Solar System, allows Mizuno to stand apart from other equipment manufacturers to deliver advancements that will have a big impact on a golfer’s game. The MP-25 line will hit stores in September 2015.

“Introducing Boron into the classic MP line is a game changer. Boron enables more opportunities for our R&D team to push the limits of a forged ‘players’ iron to increase ball speeds, distance and playability while staying true to the signature Mizuno look and feel,” said Chuck Couch, Vice President of Product Development, Golf Division, Mizuno USA. “Over a decade in the making, the use of Boron will maintain our long-standing history of delivering ‘players’ irons that provide golfers the confidence and shot-making ability to perform at their best.”

The new MP-25’s are a high ball-speed iron specifically designed for tour players down to the low- to mid-handicap amateurs. Using the power of boron rather than cramming “distance technology” into a larger head iron, Mizuno engineers introduced Micro Slot technology, a hidden pocket cavity, in the MP-25 irons. Found in the long-irons (three- through six-iron), Micro Slot technology allows for greater club face flex encouraging greater, consistent ball speeds and more distance while still delivering on the world-class solid and consistent feel of Mizuno.

Similar to its MP predecessors, the MP-25 irons are Grain-Flow Forged from a single billet of 1025 Boron steel. True to Mizuno style the new irons maintain sleek aesthetics at address, with a tour-dictated head profile and thinner top line. The “scoring” irons (seven-iron through pitching wedge) are designed with solid 1025 Boron Muscle Design for an enhanced feel and shot-making ability to pin seek from any lie.

3-PW (Right- and Left-Hand Models)
Steel Shaft: Project X 5.5
Graphite shaft: NEW Orochi
Grip: Multicompound Blue/Black 60 Round
Other Options available through Mizuno’s Custom Department*
Suggested Retail Price: $999.99 Steel / $1,099.99 Graphite
Pre-sale/Demo: August 28, 2015
On-sale: September 18, 2015

*Starting September 2015, there will be no upcharge on steel shaft or custom grips for all Mizuno irons.

The MP-25 line of Boron infused irons will be available for pre-sale and demo through Mizuno’s Performance Fitting System (PFS) cart. The irons will be on shelves at golf and sporting goods retailers on September 18, 2015.

Learn more about the new MP-25 line of irons featuring Boron on the Mizuno Brand Youtube page. Connect with Mizuno on Facebook, Twitter @Golf_Mizuno, and Instagram @Golf_Mizuno to keep up with product news, Tour updates and custom content and fitting tools.

About Mizuno USA
Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, and volleyball equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Norcross, Georgia.

Mike Whitmark, The Brand AMP

Harper Cornell, Mizuno USA