March 23, 2016

MISIG Introduces New Stretching Device

The MISIG, the Most Important Stretch in Golf, is a complete golf performance program that includes a stretching program, swing training program and exercise program. It is designed around one of the most important fundamentals in the golf swing – the takeaway.

The MISIG is an incredible stretching device that builds muscle memory and develops a proper takeaway. By keeping the elbow locked through extension and wrists hinging properly, golfers can develop an increased range of motion, more degrees in the back swing and faster club head speed for a more powerful swing. A stronger swing leads to more consistency, distance, and playing better golf.

The MISIG was launched at the 2016 PGA Merchandise Show January 26-29 in Orlando, Fla., and was featured on Golf Channel’s Morning Drive by Lauren Thompson as her favorite “new product” of the show. Since that time, the company has been ramping up production to keep up with the demand for the MISIG. Earlier this month the MISIG sold out at golf consumer shows in Chicago and Milwaukee and is being released to the general public worldwide this week.

The Titleist Performance Institute (TPI), the world’s leading educational organization pertaining to the human body’s physical performance in golf since 2003, has provided substantial documentation on the importance of stretching in golf including many video segments that are available on YouTube. More recently, PGA Tour and Champions Tour member and 21-time European Tour Champion, Miguel Angel Jimenez, aka “the Mechanic,” has made stretching in golf “cool” with his infamous array of gyrations and contortions that are part of his pre-round stretching routine often seen on the driving range.

“There are numerous benefits from stretching and using the Most Important Stretch in Golf,” said inventor and owner, Bernie Fay. “Improving your range of motion is critical to developing a better golf swing. MISIG is a great tool for instructors and rehabilitation specialists as well.”

Stretch. Swing. Exercise. Repeat. Simply make the MISIG a part of your daily training or warm-up routine by sliding the handle five to six times up the bar per set. Golfers will quickly develop stronger golf muscles and avoid injuries due to increased flexibility, loosened tendons and muscles, and improved extension. Along with physical improvements, players will gain a better understanding of the mechanics of the swing. The MISIG assists with feeling the proper transition at the top of the swing allowing for more consistency and improved shot making.

The MISIG is available now and can be purchased online at It comes with three different length bands for customized training – yellow, blue and red with retail price of $79.99. Special pricing offered for PGA Professionals. Distributors wanted. For retail information, call Bernie Fay 847-691-2747, and to see a product demo visit

MISIG Inc. is a family owned business located in Des Plaines, Ill. Bernie Fay, President, is a building engineer at a major medical facility in Chicago. Fay is a serial entrepreneur and an accomplished carpenter and handyman. He is an avid outdoorsman, fisherman and golfer. Having suffered from severe arthritis due to compound spiral dislocation in his left arm, Fay developed the MISIG to relieve the pain in his shoulder through stretching. The rest is history.

Bernie Fay

Mike Leonard
Golf Marketing Services

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