Matt Wilkes, the 2018 North Florida PGA Section East Central Chapter Teacher of the Year Award, is the PGA of America Head Instructor at the Mike Bender Golf Academy in Lake Mary, Florida.
Matt Wilkes on the importance of the power of video documentation:
When giving lessons, using a camera to document the process is essential. This practice is not just a passing trend; it aligns with coaching best practices that enhance the golfer’s learning experiences. Video technology offers a unique way to capture and analyze the player’s techniques before and after instruction. The initial focus of recording is primarily on documenting the original swing. This baseline is crucial, as it allows coaches and players to identify specific areas that need improvement. However, the process goes beyond merely recording an individual’s form; it extends to capturing the effectiveness of drills and training exercises introduced during the lesson. When coaches demonstrate various drills, recording these sessions gives golfers a visual reference to refer back to. This visual feedback is invaluable; seeing their progress can ignite motivation and encourage consistent practice. Showcasing before-and-after comparisons provides a powerful motivational tool. Players can see the changes in their technique, which gives them the confidence to practice more purposefully. This not only fosters a growth mindset but also reinforces the idea that improvement is possible. The importance of revisiting the content discussed during lessons cannot be overstated. Recording a lesson review, where coaches review various topics, allows students to revisit critical concepts at their own pace. This segment should include how to use training aids, setting up practice stations and the best practices for effective practice routines. Many students tend to forget crucial information after the lesson, making this recorded review a key tool for their ongoing development.
Matt Wilkes on the business impact of the power of video documentation:
Implementing this coaching best practice can also have a significant business impact. By leveraging video documentation, coaches can enhance the overall value of their lessons. This differentiates a coaching service from the competition, creating a more comprehensive learning experience. Clients are more likely to see tangible results when they can visualize their progress, leading to higher satisfaction rates. Satisfied clients often translate into referrals and repeat business. Word of mouth is powerful in the coaching industry; when players see improvement and feel engaged, they’re inclined to recommend the service to others. This results in an expanded client base, bolstering business growth and establishing a reputable brand in the coaching community. Additionally, offering these documented lessons may pave the way for ancillary revenue streams. Coaches can create custom video packages that students can purchase, allowing them to take home their lessons for further review. This not only adds value but also upsells services that enhance the overall experience. Incorporating technology into coaching also opens doors to innovative marketing strategies. Coaches can highlight success stories on social media, showing potential clients the tangible results they can expect. This visibility creates a sense of trust and credibility, which is critical when new clients are making choices about which coaching service to invest in. Ultimately, the combination of effective teaching methods, such as video documentation, not only leads to better student outcomes but also makes sound business sense. By focusing on maximizing student engagement and satisfaction through these best practices, coaches can foster a thriving, sustainable business while delivering significant value to their clients.
If you would like to email the author of this Best Practice directly, please email mattwilkesy@aol.com.
