Kirk Rider, the 2015 Colorado PGA Section Merchandiser of the Year, Private category, is the PGA Head Professional at Bear Creek Golf Club, in Denver, Colorado.

Kirk Rider on the importance of utilizing the range for socially-distanced clubfitting:

Clubfitting is essential getting golfers the equipment they need, and with golf being such a needed diversion these days, the ability for us to fit has never been more paramount. Thus, spurred by the added capital given to players through the “Golf Shop Gift Card” program (allowing members to purchase gift cards to be used at a later date), we began figuring out the best way to fit, address the heightened interest and as a result have started having “Clubfitting Weekends.” We create space on our range via distancing our Fitting Carts at least 6 feet apart and allowing only appointments and advertise through group text messaging and emails that we’re doing clubfittings all weekend. It’s our way of making sure those who need new equipment get it in their hands.

Kirk Rider on the business impact of utilizing the range for socially-distanced clubfitting:

50 percent of those who purchased the gift cards have already either signed up to be fitted or gotten fitted. Another professional and I use our spacious range – with social distancing and all other protocols in place – to fit, with the room for everything we need. We’ve averaged 15-20 members a weekend and have already, in just a handful of weekends, seen $30,000 in special order club sales. So, explore innovative ways to get your members fit, albeit physically distanced. It’s a positive step towards giving them the best round, and experience, possible.

If you would like to email the author of this Best Practice directly, please email knrider@msn.com