Jonathan Fowler on the importance of building excitement with demo days:
As a Wilson staff member for the past 21 years, I have developed a great working relationship with the company. It was through this relationship that we were able to secure the Wilson tour van for one of our many demo day events. Our members were custom fit and their clubs were built for them onsite that day. Wilson also ran a promotion of a free golf bag and a custom engraved wedge for all sets purchased on the day of the event.
Jonathan Fowler on the business impact of building excitement with demo days:
We run five demo day events each year and this was without a doubt the most exciting day we have ever had. Our club has approximately 325 members. We sold 11 sets of irons with drivers, fairway woods and hybrids, totaling $9,000. The best part was that our members felt like tour players for the day.
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