John Hughes, the 2013 PGA of America Professional Development Award winner, multi-year North Florida PGA Section Special Awards winner and Golf Range Association of America (GRAA) Elite Growth of the Game Teaching Professional, is a Past President of the North Florida PGA Section, a PGA of America Master Professional and the Owner/Operator of John Hughes Golf in ChampionsGate, Florida.
John Hughes, PGA on the importance of providing pre-recorded drills for clients:
In my 35+ years of coaching golf, I’ve found that your ability to demonstrate a drill live is essential to your success. But what about you pre-recording a video of you demonstrating and explaining the drill(s) and sharing those with your clients? Doing so enhances learning, accountability and student engagement, beyond what you can accomplish during a single lesson. And it’s become a cornerstone of my coaching practice. Golfers today want more than verbal instruction. They crave clear visuals and repeatable feedback. To quench their thirst for visual feedback, I upload pre-recorded drills of me demonstrating and explaining the drills I prescribe to my clients using OnForm as the catalyst. Me and my video production team pre-record each drill. In post-production graphics, split screens and text notes are added to enhance the client’s viewing and retention. I am then able to upload the drills into a customized collection file within Onform. And then add the drill videos to each client’s workspace. Doing so is a unique and personalized way of reinforcing what my clients learned during their coaching session. And a reference to performing the drill(s) on their own when practicing. In addition to recording them perform the same drill during a coaching session. Providing pre-recorded drill videos to all clients of John Hughes golf is the standard for me and my staff’s post-lesson follow-up. For example, if a student contacts their coach with a specific issue, each coach can share a drill video that corresponds to their client’s issues. Or they can share a drill video that sets up their next coaching session.
John Hughes, PGA on the business impact of providing pre-recorded drills for clients:
From a business perspective, using OnForm to deliver customized video drills has taken my coaching practice in a very positive direction for me and my clients. It’s easier for me and my clients to use than the platform I previously used. Doing so adds a layer of professionalism and personalization that increases student retention. When students know they’re receiving a tailored video drill after each session, in addition to the videos they receive that have them performing a drill, they’re more likely to stay engaged and continue their improvement journey. Doing so has increased communication between coaching sessions between me and my clients. While providing my clients with a continual avenue of support. Creating a trust that keeps them coming back. Since switching to OnForm, I’ve experienced measurable growth in both repeat bookings and referrals thanks to adding pre-recorded drill videos to each client’s workspace. Clients are sharing their drills with friends, generating interest from golfers who are looking for that next-level coaching experience. It’s not just about instruction anymore. It’s about your clients’ experience. Adding pre-recorded drill videos to a coaching session extends the experience beyond the practice facility. By creating and sharing pre-recorded drill videos, you don’t just help your students get better. You build a small but solid cornerstone of your coaching business that brings big results to your bottom line on and off the course.
If you would like to email the author of this Best Practice directly, please email john@johnhughesgolf.com
