Jason Blonder on the importance of creating a “Big Break” atmosphere for youth golfers:
Some of the challenges presented on Golf Channel’s “The Big Break” have the potential to produce memories and smiles, especially for those who like games the most: youth golfers. Throughout the course of the summer (June-August) we offer Monday-Friday youth camps. We give families the option of a full-day (9 a.m.-3 p.m.) or a half-day (either 9 a.m.-12 p.m. or 1 p.m.-3 p.m.). Throughout the course of the summer not only do we cover everything from fitness to fundamentals to course play, but we offer Big Break challenges, such as the over-the-wall flop shot, break the glass and match point systems. These games have the kids hooked!
Jason Blonder on the business impact of creating a “Big Break” atmosphere for youth golfers:
Our youth program has really begun to take flight, as we have roughly 90 unique participants throughout the course of the summer. Parents can pay per program or by the week. We charge $399 for a full week or $110 per day, $150 for a half-day week and $50 per half day. Annually these camps generate well over $22,000 per summer in revenue. Additionally, I am seeing roughly a 25-30 percent retention rate as these youth golfers are continuing their golf education with me in private lessons. Finally, participation has increased steadily throughout the year by creating this fun and exciting atmosphere all the juniors love!
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