April 16, 2014

Honma Introduces Beres IS-03 Forged Irons

HONMA is pleased to introduce an iron that maximizes development by merging cutting-edge technology and materials. The IS-03 is HONMA’s most technically advanced forged irons that combine high ball speed performance and HONMA craftsmanship for longer distance and better feel. Compared to the IS-02 face, the hitting area has been increased by approximately 5%, thereby increasing forgiveness. Furthermore, high-strength, maraged ES230 steel has been used and the flange areas have been enlarged by 10% more than the previous model. The L cup face design provides greater face deflection for higher ball speeds and distance gain. More weight has been added to the heel and toe to increase the MOI and enlarge the sweet spot. In addition, by moving the thickness distribution of the sole deeper and lower, produces higher and more attainable trajectory as well as a longer distance than previous models.

The ARMRQ8-49 gram shaft is the standard production shaft for the IS-03. The ARMRQ eight-axis carbon is a Honma first, which restores itself at a higher rate, bringing a new level of carry performance for all golfers. The head quickly returns to the perfect position at impact. This design makes it easier to hug the ball for increased carry distance. Design feature of the shaft is comprised of combining eight carbon fibers, in diagonal directions at 30°, 45°, 60°, 120° and 150° in addition to vertical direction at 0° and horizontal direction at 90°, the eight-axis carbon shaft extends from the center of the shaft to the butt, controlling crushing, rigidity and minimizes energy-wasting deformation that can occur during the golf swing. The shaft regains its original shape with greater accuracy and brings the combination angles closer to a circle and enables the shaft to handle the force from all directions. The ARMRQ8 represents a further evolution of the structure, augmented with additional fibers at 45 degrees. While flex strength remains the same, up by just 0.9%, but torsional strength has been improved by 7.6% compared to the previous ARMRQ6 shaft.

HONMA’s eternal pursuit is to create the perfect club. No compromises. No derivatives. We represent our strength in product development, innovation, and passion to create the best golf club. We do not follow only tradition to create one of a kind clubs, but our dream is state of the art integration with innovation. To bring the best performance out of every club, we must use innovation to its fullest for better distance, direction, and precision. This only occurs when the craftsman’s art and sensibilities are developed in a product, in turn creates a connection with what the golfer wants. Our vision of advancement in club performance is always how we deliver the golfer’s dream and passion for the game.

Premier Golf Distributors, Inc.
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