July 21, 2016

Golf’s Top Brands & Buyers Make Plans to Participate in the 2016 PGA Fashion & Demo Experience

PALM BEACH GARDENS, Fla. (July 21, 2016) – A strong combination of market leaders, established manufacturers, industry newcomers, prominent PGA Professional retailers and off-course influential buyers are planning to take advantage of business and career opportunities at the 2016 PGA Fashion & Demo Experience, Aug. 15-17, in Las Vegas.

Nearly 200 participating brands and companies will connect with some 4,000 PGA Professionals, buyers and golf business leaders at the three-day industry event, held in the second half of the season and during Las Vegas Fashion Week. In addition to merchandise sourcing of the newest apparel, accessories, equipment and technology, the annual industry event features a Pro-Pro Tournament, PGA Outdoor Demo Experience, Live Fashion Show, Industry Reception, PGA Secretary Campaign Events and a comprehensive Education Conference.

“The PGA Fashion & Demo Experience is a prime opportunity for PGA Professionals and golf retailers to meet face-to-face with peers, industry leaders and business experts, while building relationships with golf ’s top brands,” said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several. “It has grown to become second only to the PGA Merchandise Show as the largest gathering of PGA Professionals – in large part due to the value of merchandise sourcing from many of the best names in golf, plus the opportunity to drive business and career growth through participation in national level education seminars, PGA membership programs and industry networking events.”

Apparel and Accessory Companies
The PGA Fashion & Demo Experience, in the Palazzo Ballroom of the Venetian and co-located with multiple Las Vegas Fashion Week trade shows, features approximately 150 golf resort apparel and accessories brands debuting the hottest golf and resort lifestyle fashion trends, plus the newest accessory collections, Aug. 16-17. The popular Live Fashion Show returns to the schedule at 5 p.m. on Tuesday, Aug. 16, and will be moderated again this year by Golf Channel’s Bailey Mosier. The Opening Night Industry Reception will immediately follow and the Show floor will remain open for business through 7 p.m. to provide a special evening affair for all registered guests.

A sampling of the participating apparel and accessory companies include the following:
(as of 7/20/16)


•Fairway & Greene

•*Oxford Golf



•Ping Apparel

•Bermuda Sands

•Full Turn Direct


•Bobby Jones

•Greg Norman Collection

•*Straight Down Clothing

•Callaway Golf Apparel

•Imperial Headwear



•Jamie Sadock

•*Travis Mathew


•J. Lindeberg

•*Under Armour

•Columbia Golf


•Vineyard Vines

•*Daily Sports


•… and more.

•*Donald Ross



• Martin Golf


•EP Pro

•*Nivo Sport

*Denotes current Live Fashion Show participating companies
View the full Exhibitor Directory.

Equipment and Technology Companies
Equipment and technology companies will kick off the industry event on Monday, Aug. 15, demonstrating their newest products and services at the PGA Outdoor Demo Experience at Cascata Golf Club, just outside of Las Vegas. The PGA Outdoor Demo Experience features a full day of golf events including a Pro-Pro Tournament , short-game instructional workshop, new equipment and technology testing, industry networking, special events, contests/prizes, live music and a barbecue. Additionally, equipment and technology companies will be featured on the Show floor at the PGA Fashion & Demo Experience, Aug. 16-17, to provide retailers with a one-stop, convenient sourcing opportunity of comprehensive golf merchandise in the upscale environment of the Palazzo Ballroom in the Venetian.

A sampling of the current participating equipment and technology companies include the following:
(as of 7/20/16)

•Bridgestone Golf


•Callaway Golf

•Honma Golf



•Club Glove


•Cobra Golf

•Tour Edge Golf

•Easy Picker Golf


•Ernest Sports

•Wilson Golf


•Zero Friction

•Garmin Golf

•… and more

View the full Exhibitor Directory.

Golf Resorts/Destinations, PGA Professionals & Golf Buyers
Influential PGA Professionals and golf buyers are pre-registered to attend the event, as they represent top golf resorts, clubs and retail stores from around the world including:
(as of 7/20/16)

• Bandon Dunes Golf Resort
• Big Canyon Country Club
• Billy Casper Golf
• Boca West Country Club
• Bonita Bay
• Brentwood Country Club
• Cascata Golf Club
• Desert Mountain Golf Club
• Enchantment Resort
• Fairmont Resorts
• Fallen Oak
• Four Seasons Resorts
• Kapalua Bay
• Ko Olina Golf Club
• Las Vegas National Golf Club
• Los Angeles Country Club
• Los Caballeros Golf Club
• Mandalay Bay
• Maris Collective
• OB Sports Golf Management
• Ocean Reef Club
• Omni Barton Creek Resort & Spa
• Pebble Beach Golf Company
• Reflection Bay Golf Club
• Riviera Country Club
• Shooting Star
• The Boulders Golf Club
• The Broadmoor
• The Clubs at St. James Plantation
• The Olympic Club
• Torrey Pines Golf Course
• Toscana Country Club
• TPC Las Vegas
• Troon Golf
• Wynn Las Vegas Resorts
2016 PGA Fashion & Demo Experience
The PGA Fashion & Demo Experience, Aug. 15-17, 2016, in Las Vegas, is a golf merchandising, product testing and professional education event, exclusively for golf industry professionals and golf lifestyle apparel retailers, presented in a modern, sophisticated setting and organized by the PGA of America and PGA Worldwide Golf Exhibitions. In addition to product presentations by more than 200 companies and brands, the annual industry event features a Pro-Pro Tournament, PGA Outdoor Demo Experience, Fashion Show, Industry Reception and Education Conference. Event details and registration are available at PGALasVegas.com.


PGA Worldwide Golf Exhibitions/Media: Sherry Major, (716) 662-3855, smajor@reedexpo.com
PGA Worldwide Golf Exhibitions/Exhibitor: Alex Goodman, (203) 840-5641, agoodman@reedexpo.com
PGA of America/Media: Michael Abramowitz, (561) 624-8458, mabramowitz@pgahq.com