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November 1, 2017

Golf Range News

Already a leader in the automated teeing market, Power Tee and its parent company Golf-Tech are doubling down on U.S. expansion. Earlier this month, they announced a new partnership with On Ideas – which will provide strategic marketing for Power Tee in the form of trade and consumer print, broadcast and digital campaigns, video content production, public relations, email marketing, and web design. “Adding On Ideas to (spokespeople) Jim Furyk, Mitchell Spearman and our excellent customer base completes the all-star lineup ready for our Power Tee launch in the U.S.,” says Martin Wyeth, Golf-Tech founder and CEO, and creator of Power Tee. “We are excited by what On Ideas has already achieved with our TV ads. The first spot captures perfectly the essence of what golfers love about Power Tee.” If your facility already has Power Tees on the range, you can expect to piggyback off the company’s increased marketing efforts stateside.

Golf Pride grips announced plans to build a new product testing facility at Pinehurst. The new purpose-built-facility will also serve as the brand’s corporate home beginning in early 2019. It will be located within the gates of Pinehurst No. 8 and provide a platform to test new product ideas with a steady stream of golfers visiting from around the world. The new facility will put the grip fitting experience front and center to reinforce Golf Pride’s connection with golfers in product development. This exclusive grip fitting studio will replicate the services available to golfers on the PGA Tour.

F rank Rossi, Ph.D., associate professor at Cornell University in Ithaca, N.Y., and one of the world’s leading experts on turfgrass science, has been selected to receive the 2018 President’s Award for Environmental Stewardship by the board of directors of the Golf Course Superintendents Association of America (GCSAA). The award recognizes “an exceptional environmental contribution to the game of golf; a contribution that further exemplifies the golf course superintendent’s image as a steward of the land.” Rossi, 55, will officially receive the award Tuesday, Feb. 6, during the Opening Session of the 2018 Golf Industry Show in San Antonio. “Of course I am filled with gratitude to the GCSAA and all my colleagues and students over the years. I am quite humbled receiving this award,” says Rossi. “While I’ve spent my career working in the environmental area, I never thought or imagined it would ever be recognized.”