Golf Datatech, LLC, golf’s leading independent research firm for consumer, trade and retail golf trends, released the Amazon Impact Report; a study that highlights the effect the United States’ largest online retailer is having on today’s golf equipment and apparel market.
As Amazon is an ever-expanding force across all markets, including golf, this is a must read report for anyone who sells golf merchandise. The 2018 Amazon Impact Report analyzes attitudes and opinions of 1,200 serious golfers about their overall shopping experience, as well as their perceptions of Amazon as a retailer of golf equipment and apparel. Most importantly, this investigation answers the question as to whether Amazon is having the same effect in the golf retail sector that it has had on so many other consumer product categories. For more information on the 2018 Amazon Impact Report, contact Tom Stine at 888-944- 4116 or info@golfdatatech.com.
LebanonTurf, a leading provider of innovative and high-performance plant nutrition for the golf and landscaping industries, announced a brand new agronomic program designed specifically for golf course putting greens. The “True Performance” program combines two of the most industry-respected brands from LebanonTurf, Country Club MD and Emerald Isle. The program was developed through research from Purdue University and the University of Arkansas to with the goal of season-long, high performing putting greens. The universities measured the programs based on multiple indicators, including visual turf quality, canopy greenness and stress tolerance.
Darren J. Davis, the golf course superintendent at Olde Florida Golf Club in Naples, Florida, has been elected to a one-year term as president of the Golf Course Superintendents Association of America (GCSAA) at the association’s annual meeting Feb.8, held in conjunction with the Golf Industry Show in San Antonio.
Davis, a certified golf course superintendent (CGCS), served as vice president of the association in 2017 and has been a member of the association’s board of directors since 2012. A 28-year member of GCSAA, Davis is a past president of the Everglades GCSA and a past president of the Florida GCSA and Florida Turfgrass Association. He is currently a director with the Musser International Turfgrass Foundation.
