Golf Pride, the #1 grip in golf, announced today plans to exhibit at the 61st PGA Merchandise Show, Jan. 21-24, 2014, in Orlando, Fla.

“Our new grips are some of our most technologically-advanced products to date and we look forward to sharing them with the world at the 2014 PGA Merchandise Show. The Show continues to be the perfect venue for us to launch our new products and show the golf world why 8 out of 10 PGA TOUR players choose Golf Pride,” said Brandon Sowell, Global Sales and Marketing Manager – Eaton’s Golf Grip division.

During the PGA Show Outdoor Demo Day, scheduled for Tuesday, Jan. 21, 2014, at Orange County National Golf Center & Lodge in Orlando, Golf Pride will showcase its newest grips to influential PGA Professionals and VIP retailers.

From Wednesday, Jan. 22 to Friday, Jan. 24, Golf Pride will exhibit on the show floor within the equipment hall and host several celebrity guests in its booth at the Orange County Convention Center. See below for a schedule of celebrity appearances:

Wednesday, January 22, 2014:
10:30 a.m. – 11:30 a.m. – Michael Breed
1:30 p.m. – 2:30 p.m. – David Leadbetter

Thursday, January 23, 2014:
11:00 a.m. – 12:00 p.m. – David Leadbetter

There will be a special presentation, in conjunction with Michael Breed’s appearance on Wednesday, where Golf Pride will present the Folds of Honor Foundation with a check valued at $15,000 as a result of its Z-Grip Patriot fundraiser from 2013.

About the PGA Merchandise Show
The 61st PGA Merchandise Show, held January 21-24, 2014, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Merchandise Show features a new day pattern in 2014 with the PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, held on Tuesday, Jan. 21, 9:00 a.m. to 5:00 p.m., at the Orange County National Golf Center. During PGA Show days, Wednesday – Friday, Jan. 22-24, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The new hours of the 2014 PGA Merchandise Show are: Wednesday and Thursday, 8:00 a.m. to 5:30 p.m., and Friday, 8:00 a.m. to 3:00 p.m. The PGA Merchandise Show is organized in partnership with The PGA of America as a trade-only event. Learn more about the event at www.PGAShow.com and engage with us at:

About Golf Pride
Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit www.golfpride.com or visit us on Facebook at http://www.facebook.com/GolfPride.

Eaton is a diversified power management company providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power. A global technology leader, Eaton acquired Cooper Industries plc in November 2012. The 2012 revenue of the combined companies was $21.8 billion on a pro forma basis. Eaton has approximately 103,000 employees and sells products to customers in more than 175 countries. For more information, visit www.eaton.com.