December 14, 2015

Golf Pride Creates Global Marketing Manager Position


JonathanNealHeadshotEaton announced today that its Golf Pride Grips Division has grown its leadership team with the appointment of Jonathan Neal to the newly created position of Global Marketing Manager.

In the new position, Neal will oversee Golf Pride’s marketing activity as it relates to new products, integrated marketing communications and Tour support, reporting directly to global sales and marketing director, Brandon Sowell.

Neal brings to Golf Pride over a decade of consumer marketing experience, building world-class brands that include Post-it®, Scotch®, Electrolux® and Frigidaire® while at Electrolux and 3M. In addition, Neal has provided consulting services to iconic consumer-goods companies, including Procter & Gamble, PepsiCo, General Electric and others.

Neal is an avid golfer and looks forward to marrying his passion with his career in this new role. “Growing up, I’d play 36-holes a day, and golf has always held a special place in my heart,” said Neal. “There are few brands in golf that hold as much prestige and universal respect as Golf Pride. That said, the team at Eaton is not resting on its laurels. Golf Pride continues to innovate and push the boundaries of creativity in product development, marketing and customer service. I am excited to be a part of this team and to continue to drive our leadership as the #1 Grip on Tour.”

“We are continuing to work hard to develop the grip category and encourage more re-gripping,” said Sowell. “We are excited about what Jonathan can add to our team to help accelerate these efforts.”

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit or visit us on Facebook at

Eaton is a power management company with 2014 sales of $22.6 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 99,000 employees and sells products to customers in more than 175 countries. For more information, visit


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