Key findings in the Serious Golfers and Modern Media Study include the following:
• Television viewing remains high among serious golfers with The Golf Channel continuing to strengthen as a brand.
• SiriusXM Satellite Radio has become a part of the total media mix for golfers.
• Social media networks continue to expand, but not in the same significance across all channels and all age groups of consumers.
• Specific websites and social media sites have distinct advantages and attractions to serious golfers and they are different from the general population.
For more information on the Serious Golfers and Modern Media Study, or to order the study, call 888-944-4116 or visit www.golfdatatech.com.
About Golf Datatech, LLC
Golf Datatech, LLC was established in 1995, and since that time it has become the industry’s golf standard for accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research and strategic sales and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever electronically driven golf retail sales reports for the UK, Sweden and Germany.