June 19, 2018

Educational Programming Announced for 2018 PGA Fashion and Demo Experience in Las Vegas

Palm Beach Gardens, Florida — A full schedule of educational programming was announced today for the 2018 PGA Fashion & Demo Experience in Las Vegas, Aug. 13-15. Industry experts will present topics ranging from instruction best practices and career growth initiatives to retail success and business solutions. Detailed descriptions of education sessions, instructor biographies and online registration are now available at PGALasVegas2018.com/education . Attendees can save up to 30 percent during early registration, which runs through July 16.

The 2018 Education Conference features daily keynote sessions, certification programs and more than 20 classroom seminars. Educational programming will focus on the areas of teaching and coaching, executive management and golf operations. PGA Professionals are able to earn more than 20 MSR credits, through participation in PGA Education and PGA Fashion & Demo Experience programs.

“The Education Conference at this year’s PGA Fashion & Demo Experience offers PGA Members and industry leaders a valuable learning opportunity, while exploring the newest golf merchandise and services,” said PGA of America Senior Director of Education and Organizational Development Dawes Marlatt, PGA. “Conference speakers represent the best in our industry, and the topics are timely to help PGA Professionals address growth opportunities and also learn new, practical business solutions.”

PGA Fashion & Demo Experience Education Conference
The Venetian, Las Vegas – Aug. 13-15
Monday Sessions, Aug. 13
  • FlightScope Workshop – Teaching & Fitting Using FlightScope – Alex Trujillo, U.S. Sales Manager & Application Specialist and Stephen Aumock, PGA, Director of Instruction & PGA Master Professional
  • CPP 2.0 Kick Start Certification Program – Todd Sammons, PGA, Director of Education, PGA of America
Tuesday Sessions, Aug. 14
  • Opening Session (Complimentary Admission): The Fitting Experience: Driving Revenue & Helping People Play Better Golf – Jeremy Beck, Sr. VP Operations, GOLFTEC
  • Executive Management and Skill Development for Golf Professionals  – Henry DeLozier, Global Golf Advisors
  • The Invisible Swing – What Are We Missing? – Mike Malaska, PGA, 2011 PGA Teacher of the Year
  • Creating High Performance – Organizational Development – Dawes Marlatt, PGA, Senior Director of Education & Organizational Development, PGA of America, PGA Master Professional
  • Key Principals of Team Development – Thomas B. Wallace III CCM, CCE, ECM, Partner Kopplin Kuebler & Wallace
  • Tapping Into Your Best Golf – Alison Curdt, PsyD, PGA, LPGA, PGA Master Professional in Instruction
  • Using Data to Create Incentive-Based Programs to Increase Green Fee Revenue – Don Rea, PGA, Owner – Augusta Ranch Golf Club and Mike Loustalot, Co-Founder: The ORCA Report
  • Going from Director of Golf to General Manager – Kirk Reese, CCM – DENEHY Club Thinking Partners
  • Pelvic Powerhouse – Lance Gill, TPI Co-Founder
  • The Selling Process – How to Close More Deals – Phil Immordino, President & Founder, Golf Tournament Association of America
  • How to Create a Culture of Entrepreneurship and Innovation within Your Golf Business – Colin Weston – Partner, Reviver Sport & Entertainment
  • Putter Fitting and Teaching with Technology – Eric Hogge, PGA, Senior Faculty Member, PGA of America
  • Visual Merchandising – Back to Basics – AGM Education Team
  • AGM Certified Retail Manager Program – Retail Strategies Courses I & II – AGM Education Team
Wednesday Sessions, Aug. 15
  • Opening Session: The Golf Swing Matrix-Understand Grip Rolls in the GRF & Lauch Monitor Numbers – Mike Adams, PGA, 2016 PGA Teacher of the Year, and Terry Rowles, Golf Performance Coach
  • Jumpstart Your Leadership – Thomas B. Wallace III CCM, CCE, ECM Partner Kopplin Kuebler & Wallace
  • Coaching Juniors in The Mental Game – Alison Curdt, PsyD, PGA, LPGA, PGA Master Professional in Instruction
  • How to Grow Your Green Fee Revenue with Simple Revenue Management Techniques – Don Rea, PGA, Owner – Augusta Ranch Golf Club and Mike Loustalot, Co-Founder: The ORCA Report
  • Panel Discussion:  The Path from Golf Professional to General Manager – Kirk Reese, CCM and Bob James, CCM, CCE, CHE DENEHY Club Thinking Partners
  • Two Main Ways to Swing – What is the Difference and Which One is Best? – Mike Malaska, PGA, 2011 PGA Teacher of the Year
  • How to Set Up and Use Google Analytics to Make Data-Driven Marketing Decisions – Greg Dionne, RELX Group
  • Practical Ways to Gather Dynamic Swing and Ball Flight Information – Eric Hogge, PGA, Senior Faculty Member, PGA of America
  • AGM Certified Retail Manager Program – Retail Strategies Courses I & II – AGM Education Team
Registration – Online, Early Savings & Single Sessions
Registration for the educational offerings at the PGA Fashion & Demo Experience is now available at PGALasVegas2018.com/education. Single-session, single-day and full-conference pricing options are available, with up to 30 percent early savings through July 16, 2018. Session attendance capacity is limited, and registration is on a space-available basis.

About the PGA Fashion & Demo Experience 
The PGA Fashion & Demo Experience, Aug. 13-15, 2018, in Las Vegas, is an annual merchandise sourcing, product testing, industry networking and professional education event, exclusively for golf industry professionals. In addition to product presentations by more than 200 companies and brands at The Venetian, the annual industry event features a Pro-Pro Tournament at TPC Las Vegas, the PGA Demo Experience at Topgolf Las Vegas, a Live Fashion Show and Industry Reception, and a comprehensive Education Conference. Event details and registration are available at PGALasVegas.com.