Doug Hammer on the importance of the monthly wedge clinic/fitting:
Throughout the year, I run a wedge clinic and fitting once per month on any given Saturday here at Troon North. I like to schedule these sessions in the early- to mid-morning. During the clinic I create three different stations: a low shot, high shot and bunker shot. Throughout the 90 minutes I provide basic instruction on each technique, and really look to concentrate on bounce and divot patterns to determine each participant’s needs in terms of bounce as well as sole/grind configuration. At the conclusion of the event, each participant walks away with a fitted wedge and a few new techniques to help improve their shot-making ability.
Doug Hammer on the business impact of the monthly wedge clinic/fitting:
I look to run this event once per-month, but demand has pushed it to twice per month on occasion in our busy season (October- May). I charge $125 per-participant and limit the event to 12 students, and 100 percent of the time we reach and surpass capacity. For the $125, students receive 90 minutes of fitting and instruction, and walk away with their fitted wedge. Every 3-4 months I order 48 wedges from Callaway, and through the course of the year I will sell 150-200 wedges through this program. Additionally, I use this event as a feeder program for my private instruction book, and I typically gain 20-25 new students per season from our wedge fitting clinics.
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