July 2, 2014

Deadline Approaching for Education Registration Savings at the 2014 PGA Fashion & Demo Experience

PGA Professionals and industry leaders attending the 2014 PGA Fashion & Demo Experience, Aug. 18-20, in Las Vegas, are able to take advantage of early registration savings for the PGA Education Conference workshops, certification programs and seminars through July, 15, 2014, at

The PGA Education Conference , held in conjunction with the 2014 PGA Fashion & Demo Experience, features certification programs, outdoor short-game instructional workshops, more than twenty classroom seminars, a full-day youth and family workshop and a special keynote industry conference. On Tuesday morning, Aug. 19, the educational offerings begin with the National Retail Federation presentation of “How Tech is Driving the Digital Experience – Learn What Retailers Are Doing Around Consumer Expectations” by Tom Litchford, vice president of retail technology for the National Retail Federation. Education registrants will learn how digital technology is having a transformative effect on retail touch-points and how to navigate the projected 65% jump in consumer mobile purchases in the next two years.

PGA Education Conference at the 2014
PGA Fashion & Demo Experience, Las Vegas
August 18, 2014 – Certification Programs & Instruction Workshops
8:00 a.m. – 12:00 p.m.    PGA of America Certified Professional Program, 2.0 Jumpstart Certification Program, The Venetian
8:30 a.m. – 2:00 p.m.    Flightscope Academy Program, The Venetian
4:00 p.m. – 5:00 p.m. &
5:30 p.m. – 6:30 p.m.
Short Game Instructional Workshop, Stan Utley, PGA Golf Improvement Techniques – Chipping, Pitching and Bunker Play, Cascata Golf Club

August 19, 2014 – Professional Education Seminars in Retail, Sales, Leadership, Teaching/Coaching
8:00 a.m. – 8:50 a.m.    Industry Conference Keynote: “How Tech is Driving the Digital Experience – Learn What Retailers Are Doing Around Consumer Expectations.” – Tom Litchford – VP Retail Technology, National Retail Federation
9:00 a.m. – 9:50 a.m.    PGA of America Retail Strategy Development and What This Means to YOU, the PGA Member! – Mike Quirk, Sr. Director Merchandising, PGA of America
10:00 a.m. – 10:50 a.m.    Promoting Your Facility Programs to Drive Membership Sales – Cary Cavitt, PGA Life Member
10:00 a.m. – 10:50 a.m.    Financial Management for Leadership Success – Stephen Johnston, CA, Global Golf Advisors
11:00 a.m. – 11:50 a.m.    Enhance Your Shop and Profit through Visual Displays – Desane Blaney, Executive Director, Association of Golf Merchandisers (AGM)
11:00 a.m. – 11:50 a.m.    Teaching Women Successfully – Joe Hallett, PGA
1:00 p.m. – 1:50 p.m.    Leadership Panel: Career Opportunities and Managing Boards – Dawes Marlatt, PGA Master Professional, Senior Director Education & Employment; Henry DeLozier, Principal, Global Golf Advisors; Dana Garmany, PGA, Troon Golf Chief Executive Officer
2:00 p.m. – 2:50 p.m.    Mentoring & Talent Development of the Individual – Christopher P. Cain, PhD, PGA, CHE
2:00 p.m. – 2:50 p.m.    How to Keep Your Students Motivated When Making Challenging Swing  Changes – Mike Davis, PGA
3:00 p.m. – 3:50 p.m.    Develop Loyal Customers – Tom Morton, PGA
3:00 p.m. – 3:50 p.m.    Creating a Culture of High Performance – Dawes Marlatt, PGA Master Professional, Senior Director Education & Employment
4:00 p.m. – 4:50 p.m.    Teaching/Coaching Session – Putting Techniques – Stan Utley, PGA

August 20, 2014 – Youth & Family Workshops
8:00 a.m. – 8:50 a.m.    Critical Factors that Address the Future Business of Golf – Rick Murphy, PGA
9:00 a.m. – 9:50 a.m.    Breaking the Mold: The Business and Development of Early Youth Golf – Nicole Weller, PGA/LPGA
10:00 a.m. – 10:50 a.m.    The Science Behind How We Learn New Skills and the Art of Teaching – Dr. Robert Bjork
12:00 p.m. – 12:50 p.m.    Using Science to Supercharge Learning – Dr. Mark Guadagnoli
1:00 p.m. – 1:50 p.m.    Long-Term Player Development – Glenn Cundari, Canadian PGA
2:00 p.m. – 2:50 p.m.    Alternative Forms of Play That Will Drive Revenue and Build Clientele –  Tom Morton, PGA

About the new PGA Fashion & Demo Experience
The PGA Fashion & Demo Experience (formerly the PGA Expo), Aug. 18-20, 2014, in Las Vegas, is a new fashion merchandising, product testing and professional education event, exclusively for golf industry professionals and golf lifestyle apparel retailers, presented in a modern, sophisticated setting and organized by the PGA of America and PGA Worldwide Golf Exhibitions. Event details and registration are available at


PGA Worldwide Golf Exhibitions, Sherry Major            716.662.3855,
PGA of America, Jamie Carbone                               561.624.8446,