COBRA PUMA GOLF today announced its participation at the 61st annual PGA Merchandise Show, Jan. 21-24, in Orlando, Fla. The leading golf brand will showcase its newest product offerings, including its breakthrough BiO CELL and BiO CELL+ clubs with MyFly8™ technology, stylish and sophisticated PUMA golf apparel collections and brand new LiteStyle™ footwear platform—all developed to enhance performance and bring a sense of play to the game of golf, while using the latest in industry innovations.

“The PGA Merchandise Show is an important event for us to connect with influential retailers and key partners across the globe,” said Bob Philion, president of COBRA PUMA GOLF. “This year, using state-of-the-art technology and showcasing the latest trends, we’re excited to debut an innovative collection of equipment, apparel, footwear and accessories designed to enhance any golfer’s game through both function and fashion.”

During the PGA Show Outdoor Demo Day on Tuesday, Jan. 21, at the Orange County National Golf Center & Lodge in Orlando, the brand will host the COBRA PUMA GOLF Experience at Tee #8. Attendees will be able to test COBRA Golf’s 2014 product, including the BiO CELL, BiO CELL+ and Baffler XL series. COBRA PUMA GOLF athletes and celebrities, including trick shot specialist Dan Boever along with Lexi Thompson, Jesper Parnevik and Blair O’Neal, will also be in attendance to interact with fans and demo the equipment. In true COBRA PUMA GOLF style, the area will encourage a fun, social atmosphere with drinks and music.

From Wednesday, Jan. 22 to Friday, Jan. 24, COBRA PUMA GOLF will be set up at Booth #1143 on the PGA Merchandise Show floor, held inside the Orange County Convention Center. The brand will highlight 2014 product offerings from both COBRA and PUMA. On display from COBRA Golf will be its new BiO CELL and BiO CELL+ clubs, which use MyFly8™, SmartPad™, E9 Face™ and BiO CELL technology designed to help golfers improve distance and manage trajectory. PUMA Golf will introduce its entire Summer/Fall 2014 apparel collection, along with a variety of new footwear styles that are part of the brand’s new LiteStyle^TM platform. Colorful and comfortable, the line easily transitions golfers to the 19th hole.

COBRA PUMA GOLF athletes will also be on hand to sign autographs and mingle with fans.  At the PGA Forum Stage, COBRA PUMA GOLF will be in the spotlight with a special presentation on Wednesday, Jan. 22, at 3:00 p.m.

“We are pleased to welcome back COBRA PUMA Golf to the PGA Merchandise Show where their brands help to build an exciting atmosphere at the PGA Show Outdoor Demo Day and among the exhibits on the PGA Show Floor,” said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several.  “More than 40,000 PGA Professionals, retailers, media and industry leaders who come to the PGA Show from around the world value the opportunity to experience their full range of products while connecting with company leadership in a fun and productive setting.”

For media appointments or to schedule interviews with athletes or the executive team, please contact Formula PR at cobrapumagolf@formulapr.com.

The 61^st PGA Merchandise Show, held January 21-24, 2014, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Merchandise Show features a new day pattern in 2014 with the PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, held on Tuesday, Jan. 21, 9:00 a.m. to 5:00 p.m., at the Orange County National Golf Center. During PGA Show days, Wednesday – Friday, Jan. 22-24, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The new hours of the 2014 PGA Merchandise Show are: Wednesday and Thursday, 8:00 a.m. to 5:30 p.m., and Friday, 8:00 a.m. to 3:00 p.m. The PGA Merchandise Show is organized in partnership with The PGA of America as a trade-only event. Learn more about the event at www.PGAShow.com and engage with us at:

COBRA PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading sport lifestyle companies that designs and develops footwear, apparel and accessories.  For more information, visit pumagolf.com and cobragolf.com