Chuck Cook, the 1996 PGA Teacher of the Year, a two-time Southern Texas PGA Section Teacher of the Year, a Golf Magazine Top 100 Teacher and a Nike Golf Swoosh Elite Staff member, is the owner and PGA director of instruction at the Chuck Cook Golf Academies in Austin, Texas.

Chuck Cook on the importance of offering spring training sessions:
At the Chuck Cook Golf Academies, we offer a program called Spring Training in which our students can get a week’s worth of lessons in two-hour sessions. These Spring Training sessions cover different subjects from fitness to course strategy to 3D video analysis, and we allow students to participate in as many or as little as they choose. For these sessions, we make sure to have a four-to-one student-to-teacher ratio so that everyone receives proper attention. The Spring Training sessions attract a mix of different students, from beginners and advanced players.

Chuck Cook on the business impact of offering spring training sessions:
Because different people have different priorities for their swings, our students have really liked the fact that they can pick and choose which sessions to attend. We charge the regular lesson price for each session ($250), but because these are two hours long, compared to a one-hour lesson, it’s a great value for the students. Each session averages eight people and provides our instructors a nice bump in teaching revenue.

If you would like to email the author of this Best Practice directly, please email balancedgolf@aol.com