Chris George, the 20XX Middle Atlantic PGA Section Teacher of the Year, a Golf Digest Best in State Teacher and a GRAA Top 50 Growth of the Game Teaching Professional, is the PGA director of instruction at Kingsmill Resort in Williamsburg, Virginia.
Chris George on the importance of using the PGA Merchandise Show to learn more about new training aids and the ones you currently use:
The PGA Merchandise Show offers a wonderful venue to learn about new training aids and more about the ones you are currently using in your instruction practice. My focus at the Show is to connect with training aid companies to learn as much as possible and I do a lot of meeting and route planning prior to the show week to make sure that I see all the aids that I think will benefit my practice. The PGA Show gives me the unique experience to not only discover new aids I may not have been aware of, but also to test them out and discuss them with other golf instructors about their advantages, disadvantages and alternative uses. One of the best places to find new teaching and training aids is the Inventor’s Spotlight area of the floor. Some of the products I have found there have been remarkable and without attending the PGA Show, I probably would have never discovered them.
Chris George on the business impact of using the PGA Merchandise Show to learn more about new training aids and the ones you currently use:
By dedicating a sizable amount of my time to searching for new teaching and training aids and learning about those that I already employ, I have not only helped my students through the use of these aids, but I have also increased my sales throughout the year. At past PGA Merchandise Shows, I have bought products such as the Putter Wheel and Orange Whip and last year reordered my putter Wheel inventory three times. Furthermore, in a given year, I can bring in well over $20,000 in revenue through my teaching aid sales, many of which aids are sold as a result of my popular clinics.