January 12, 2015

Champ to Showcase New Slim-Lok System, Zarma Tour Spikes and Grips at 2015 PGA Merchandise Show

CHAMP/MacNeill Engineering Worldwide – The World Leader in Sport Cleat Technology® and maker of innovative CHAMP spikes, high-performance grips, golf tees and accessories -will unveil its SLIM-Lok fastening system, the Zarma Tour spike and C Grips at Booth #2629 during the 2015 PGA Merchandise Show in Orlando, Florida.

Engineered to be the industry’s thinnest spike fastening system, SLIM-Lok precisely aligns with the trend toward lighter outsoles being offered by leading golf footwear companies. This exclusive CHAMP technology allows OEMs to increase mid-sole cushioning while helping players improve swing stability by getting lower and closer to the ground. Incorporating a patented built-in locking ring, SLIM-Lok virtually eliminates the risk of spikes falling out of shoes and has already garnered multiple victories on the PGA Tour. All SLIM-Lok System spikes are compatible with shoes already equipped with the Fast Twist® System or TRI-LOK® System, making conversion simple and easy.

An entirely new spike based on the popular Zarma platform, Zarma Tour boasts six flexible, anti-clogging comfort legs for superior traction and increased durability. This green-friendly design minimizes marks on the putting surface while new, ultra-supportive wrench holes control torque during insertion and allow for high-torque during removal. The #1 Brand on Tour®, CHAMP spikes have been used by nearly 75 percent of all major winners over the past 12 years, including victories at the 2014 Masters, Open Championship and PGA Championship.

Extensive research and development led to the creation of four “full swing” grip options from CHAMP – the C2, C4, C6 and C8 – as well as the C1 putter grip. Each is designed with a strong emphasis on technical innovation and game-improving performance, while the numerical ascension makes it easy for retailers and consumers to quickly identify models beginning with the entry level C2 through the premium C8. For 2015, the grips feature updated designs and attractive new color ways.

“The PGA Show has always been an outstanding venue to introduce our products to new and existing customers, PGA professionals and the media,” says Harris MacNeill, President and CEO of CHAMP/MacNeill Engineering Worldwide. “Our entire global staff is excited about continuing to expand our business with the launch of SLIM-Lok and continued line expansion in the spike and grip categories.”

Beyond the new products listed above, CHAMP will also exhibit its award-winning FLYtee lines and a variety of other premium accessories. Each will be on display at the company’s booth and at Demo Day at Orange County National.

With more than 100 active distributors, CHAMP is the world’s largest manufacturer of replaceable spikes. The company produces more than 140 million spikes annually and is the dominant global brand in football, soccer, golf, baseball, cricket, rugby and other sports.

For more information: champspikes.com, 1-800-OK-CHAMP.

About CHAMP/MacNeill Engineering Worldwide
Celebrating more than 80 years of unparalleled engineering innovations, CHAMP/MacNeill Engineering Worldwide has been a pioneer in spike technology since it introduced the world’s first locking spike, SURE-LOK. The world’s largest manufacturer of replacement spikes specific to various sports, the company has produced several industry-changing systems under the CHAMP brand and has become the #1 choice of Tour golfers. Along with its signature Zarma Tour® and ScorpionSTINGER™ spikes, the high-performance Zarma FLYtee™ was introduced in early 2011. With distribution in more than 100 countries, CHAMP/MacNeill is headquartered in Marlborough, MA, with offices in Europe and Asia.

Ian Gilley
Buffalo Brand Invigoration Group