January 14, 2015

Callaway Golf Company Announces XR Family of Products

XR-driver-pro-sole-2015Callaway Golf Company (NYSE: ELY) today announced a new line of golf clubs built for outrageous speed: the XR Drivers, XR Fairway Woods, XR Hybrids and the XR Irons. The new clubs feature innovations in each product category that promote speed and power, including the new Speed Step Crown in the XR Driver that maximizes — along with the driver shape — aerodynamic efficiency, and Cup 360 in the XR Irons, making it the first high speed, cavity back, cup-faced iron.

As part of the products’ introduction, Callaway Golf launched this speed-inspired webpage today: http://cmp.callawaygolf.com/xrspeed/. The page features a suite of branded content, including product feature videos, audio clips, a photo gallery and more. A sampling of the branded videos can be previewed below:

XR Drivers, Fairway Woods, Hybrids and Irons will each include a standard and pro model to offer a range of options to golfers. The first XR clubs will be available online and at retailers nationwide beginning in February. For more information, please visit: www.callawaygolf.com 

Product Name: XR Driver

Product One-Liner: Built For Outrageous Speed

Product Intro:

Speed is the driving force behind the new XR driver. That means speed from an aerodynamic crown, speed from a RŸMOTO face, speed from maximum shaft load and a whole lot more. We’ve traveled down a new path to make a driver that’s a proving ground for these great technologies. It’s our fastest titanium driver ever.

Features & Benefits

Speed From Speed Step Crown

To reduce drag and maximize speed through the swing, we’ve put in a Speed Step Crown and combined it with an optimized aerodynamic head shape. Everything about this driver is optimized for aero efficiency, which is critical to add speed with less drag.

Speed From RŸMOTO Face Technology

This is how we increase ball speeds across the face – by reducing 10% of face weight to make it thinner. RŸMOTO leads to more energy efficient energy transfer all over the face, allows us to put the CG 17% lower where most golfers want it, and delivers higher MOI.

Speed From Maximum Shaft Load  

The shaft is a key component to speed, that’s why XR comes stock with the new Project X LZ. It produces maximum shaft load during the downswing loading zone for greater energy transfer to the ball.

OptiFit Adjustability

Choose from 8 different loft and lie configurations to find the perfect launch for your ball flight.

PAR: 2/20/15

Price: $349

Lofts: 9°, 10.5°, 12°, 13.5°

Product Name: XR Pro Driver

Product One-liner: Low spin and outrageous speed in a players shape

Product Intro:

The XR Pro Driver is another big step forward in our ongoing pursuit of speed for better players. It’s a blend of distance technologies led by high ball speed and more efficient energy transfer from RŸMOTO, low spin through multi material construction, and even more speed in an enhanced aerodynamic head shape. XR Pro is the perfect balance of speed with forgiveness.

Features & Benefits

Higher Ball Speed Speed From RŸMOTO Face Technology

RŸMOTO Technology removes weight in the face to increase ball speed and create more efficient energy transfer across the face. That’s why you get more ball speed at every impact location, even on mishits, and it’s one of the key technologies that allows us to move the Center of Gravity very low to maximize distance.

Low Spin From Forged Composite Crown

XR Pro has a 53% lower Center of Gravity and 300 rpm lower spin than X2 Hot Pro. We’ve done it in part by designing a Forged Composite crown that takes weight from the crown, moves it to the right place and helps create an enhanced aerodynamic head shape at the same time. The multi material construction works with RŸMOTO for high ball speed all over the face and lower spin while maintaining forgiveness.

Maximum Speed In An Aerodynamic Head Shape    

The Forged Composite crown leads to an enhanced aerodynamic head design that maximizes speed for longer distance.

More Clubhead Speed From Maximum Shaft Load  

The shaft is a key component to speed, that’s why XR comes stock with the new Project X LZ. It produces maximum shaft load during the downswing loading zone for greater energy transfer to the ball. Additional no upcharge options are available too.

OptiFit Adjustability

Choose from 8 different loft and lie configurations to find the perfect launch for your ball flight.

PAR Date: 3/20/15

Pricing: $399

Lofts: 9°, 10.5°

Product Name: XR Deep Fairway Woods

Product One-liner: For Unmatched Speed and Distance Off the Tee

Product Intro:

In the XR Deep Fairway Wood, we’ve started from scratch and changed everything from the Face Cup to the head shape to make golfers longer than they already are. It’s led by a next generation Forged Hyper Speed Face Cup that increases ball speeds across the face for greater distance and forgiveness, especially when you use it off the tee.

More distance, lower spin and versatility are the highlights of adding a re-engineered Internal Standing Wave. And the completely redesigned shape is suited to deliver higher speeds. We’ve put in all this technology for more yards off the tee, and the fairway too.

Features & Benefits

Higher Ball Speed And Forgiveness Across The Face

We’ve developed a lighter, thinner next generation to the Forged Hyper Speed Face Cup. It increases ball speed all across the face and makes these clubs easier to hit with more forgiveness.

More Distance And Versatility Off The Tee

A lower CG, a lot less spin and even more ball speed are what we get when we move the weight low and more forward with our re-engineered Internal Standing Wave. It’s a key to adding distance particularly off the tee, and from the fairway.

Completely Redesigned Head Shape

The progressive face height and deeper face are designed to be used off the tee.

Speed From Maximum Shaft Load  

The shaft is a key component to speed, that’s why we put in a new Project X LZ. It produces maximum shaft load during the downswing for greater energy transfer to the ball. 

PAR: 3/20/15

Price: $239

Loft: 14°

Product Name: XR Pro Fairway Woods

Product One-liner: Unmatched Speed and Distance From Everywhere For Better Players

Product Intro:

In the XR Pro Fairway Wood, we’ve started from scratch and changed everything from the Face Cup to the shape to make better golfers even longer than they already are. It’s led by a next generation Forged Hyper Speed Face Cup that increases ball speeds across the face for greater distance and forgiveness, whether you’re playing it off the tee or the fairway

More distance and consistency are the highlights of adding a re-engineered Internal Standing Wave. And the completely redesigned shape provides a deeper face for better players. All these new technologies give better players what they need to pick up more yards.

Features & Benefits

Higher Ball Speed And Forgiveness Across The Face

We’ve developed a lighter, thinner next generation to the Forged Hyper Speed Face Cup. It increases ball speed all across the face and makes these clubs easier to hit with more forgiveness.

More Distance Where You Need It

A lower CG, more consistency and even more ball speed off the tee or in the fairway are what we get when we move the weight low and more forward with our re-engineered Internal Standing Wave.

Completely Redesigned Head Shapes For Better Players

A deeper face vs. the XR Fairway Wood makes this club more playable off the tee. The CG weighting and sloping crown make it easier to shape the ball and create a draw vs. X2 Hot Pro.

Speed From Maximum Shaft Load  

The shaft is a key component to speed, that’s why we put in a new Project X LZ. It produces maximum shaft load during the downswing for greater energy transfer to the ball.

PAR Date: 3/20/15

Pricing: $239

Loft: 14°, 16°, 18°

Product Name: XR Fairway Woods

Product One-liner: Unmatched Distance from Everywhere

Product Intro:

In the XR Fairway Wood, we’ve started from scratch and changed everything from our Face Cup to the shape to make golfers even longer than they already are. It’s led by a next generation Forged Hyper Speed Face Cup that’s up to 36% thinner, much lighter and has a bigger sweet spot to increase ball speeds across the face for greater distance and forgiveness that’s easy to hit.

More distance, lower spin and versatility are the highlights of adding a re-engineered Internal Standing Wave. And the completely redesigned shape provides a shallower face for increased forgiveness from the fairway.

Features & Benefits

Higher Ball Speed And Forgiveness Across The Face

We’ve developed a lighter, thinner next generation Forged Hyper Speed Face Cup. It makes the face up to 36% thinner to increase ball speed. It’s not just speed, it’s forgiveness with a 16% larger sweet spot.

More Distance And Versatility For Any Shot

A 20% lower CG, 200 rpm less spin and even more ball speed are what we get when we move the weight low and forward with our re-engineered Internal Standing Wave.

Completely Redesigned Head Shape

You can see by the look of these clubs that they have flatter leading edges and a higher toe. The face height is shallower vs. X2 Hot for players who use these clubs mostly from the fairway.

Speed From Maximum Shaft Load

The shaft is a key component to speed, that’s why we put in the new Project X LZ. It produces maximum shaft load during the downswing for greater energy transfer to the ball.

PAR: 2/20/15

Price: $229

Lofts: 15°, 17°, 19°, 21°, 23°, 25°

Product Name: XR Hybrid

Product One-Liner: Next Generation Face Cup Hybrid That’s Easier to Hit and Longer From Everywhere

Product Intro:

For our new XR Hybrids, we changed our whole approach to make a hybrid that’s easier to hit and longer. From the ground up, we developed a completely new Forged Hyper Speed Face Cup that increases ball speed for much greater distance and forgiveness. We also put in more MOI and lowered CG even more by redesigning the head shape and improving the Internal Standing Wave.

Features & Benefits

Increased Ball Speed For Greater Distance

The next generation of our Forged Hyper Speed Face Cup increases ball speed all across the face so you get distance and forgiveness at every impact location, even on off center hits.

Higher MOI and Lower CG In A Hybrid

We’ve completely redesigned the head shape to reposition weight. This creates even more forgiveness and a CG that’s 46% lower than X2 Hot.

More MOI and Ball Speed

Our re-engineered Internal Standing Wave provides a refined way to increase MOI and still give the face cup the freedom to flex for more ball speed.

PAR: 2/20/15

Pricing: $219

Lofts: 19°, 22°, 25°, 28°

Shaft: Project X SD

Product Name: XR Pro Hybrid

Product One-Liner: A Next Generation Hybrid For Better Players That’s Longer From Everywhere

Product Intro:

For our new XR Pro Hybrids, we changed our whole approach to make a hybrid that’s even longer and forgiving in a more compact head design for better players. From the ground up we developed a completely new upgrade to a Forged Hyper Speed Face Cup that increases ball speed across the face.

We also put in more MOI and our lowest CG ever in a hybrid by positioning more weight lower and around the perimeter of the head. And we refined a way to lower CG even more, increase MOI even more and somehow, someway still free the face cup to flex for more ball speed too.

Features & Benefits

Increased Ball Speed For Greater Distance

The next generation of our Forged Hyper Speed Face Cup increases ball speed all across the face so you get distance and forgiveness at every impact location, even on off center hits.

Higher MOI and Our Lowest CG Ever In A Hybrid

We’ve completely redesigned the head shape to create even more forgiveness and the lowest CG we’ve ever had in a hybrid. That’s what happens when we position more weight lower and around the perimeter of the head like we’ve done here.

More MOI and Ball Speed

Our re-engineered Internal Standing Wave is the ultimate team player. It’s a refined way to increase MOI and still give the face cup the freedom to flex for more ball speed.

PAR Date: 2/20/15

Pricing: $229

Lofts: 16°, 18°, 20°, 23°

Shaft: Project X LZ

Product Name: XR Irons

Product One-Liner: The first high speed, cavity back, cup-faced iron

Product Intro:

XR is an iron built for speed. We’ve taken the Cup 360 that’s redefined ball speed in fairway woods and brought it to irons. The improved Cup 360 acts like a spring on shots hit low on the face, and increases ball speeds everywhere else on the face too.

This distance is incredible, and there’s a lot more to this iron from the lower CG, all the forgiveness, the face flex of the Internal Standing Wave, along with the precise 2-piece, dual heat construction. It’s a design that’s redefined the iron category.

Features & Benefits

Revolutionary Ball Speed From Cup 360

Our improved face cup technology acts like a spring on shots hit low on the face to increase ball speeds. The speed is higher at every other impact location on the face too.

Lower CG, More MOI and Ball Speed

The Internal Standing Wave has refined the way that we lower CG, increased MOI and gives the face cup the freedom to flex for more ball speed.

New Construction And Shape

This 2-piece construction includes a dual heat treatment. It’s a precise, meticulous craftsmanship that brings a different level of refinement and attention.

PAR Date: 2/20/15

Pricing:

Steel – $799

Steel Y-Set – $899

Graphite – $899

Graphite Y-Set – $999

Product Name: XR Pro Irons

Product One-Liner: XR speed in a refined iron shape preferred by better players

Product Intro:

XR has taken the Cup 360 that’s redefined ball speed in fairway woods and brought it to irons. The improved Cup 360 acts like a spring on shots hit low on the face, and increases ball speeds everywhere else on the face too.

This distance is incredible, and these irons also include a lower CG, compact head shape, forgiveness, the face flex of the Internal Standing Wave, and precise 2-piece, dual heat construction. It’s a design that’s redefined the iron category.

Features & Benefits

Revolutionary Ball Speed From Cup 360

Our improved face cup technology acts like a spring on shots hit low on the face to increase ball speeds. The speed is higher at every other impact location on the face too.

Lower CG, More MOI and Ball Speed

The Internal Standing Wave has refined the way that we lower CG, increased MOI and gives the face cup the freedom to flex for more ball speed.

New Construction And Refined Shaping

A 2-piece construction that includes a dual heat treatment in a head shape that’s more compact, with a thinner topline and narrower sole width. This is a different level of refinement and attention in a player’s iron.

PAR: 2/20/15

Pricing:

Steel – $899

Steel Y-Set (custom only offering) – $999

 

About Callaway Golf

Callaway Golf Company (NYSE: ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf® and Odyssey® brands worldwide. For more, please visit http://www.CallawayGolf.com 

CONTACT:

Scott Goryl

Callaway Golf Company

Scott.Goryl@CallawayGolf.com