December 18, 2013

Callaway Golf Announces Speed Regime Golf Balls

Callaway Golf Company (NYSE: ELY) today introduced a series of Tour-level golf balls specifically designed for more distanceand peak performance based on a golfer’s swing speed. The series is called Speed Regime and there will be three offerings —

SR 1: optimized for swing speeds 90mph and below
SR 2: optimized for swing speeds between 90 and 105mph
SR 3: optimized for swing speeds of 105mph and above

Golfers that swing a club 89mph benefit from different ball performance characteristics than golfers that swing a club at 106mph, for example. With Speed Regime, a unique HEX Aerodynamics profile and overall construction of each golf ball maximizes its performance based on what each swing speed range needs to achieve the most distance
and the best performance.

There is a lot more to the Speed Regime story. Callaway has released multimedia content
and product information to media via a Flipboard magazine, which can be viewed here:

All three tour-level golf balls will be available at golf retailers nationwide and on on January 24, 2014.

For more information and product-specific content, please visit
To keep up with other Callaway original content, product news and Tour information,
please connect with Callaway on Twitter @CallawayGolf and follow us on Facebook and

About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates
products designed to make every golfer a better golfer. Callaway Golf Company manufactures
and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf® and
Odyssey® brands worldwide. For more information please visit

Scott Goryl
Callaway Golf Company