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October 7, 2014

Callaway Golf Announces New Big Bertha Alpha 815 and Double Black Diamond Drivers

Today Callaway Golf Company officially announced the new Big Bertha Alpha 815 Driver, a club that establishes a new driver category. The new driver gives golfers the benefit of maximum distance from low spin and forgiveness. While low driver spin has previously come at the expense of forgiveness, Alpha 815 has changed that pattern by giving players both characteristics in one club.

Callaway also announced today the Big Bertha Alpha 815 Double Black Diamond Driver, designed for better players to maximize distance through extreme low spin.

Both drivers will be available at golf retailers nationwide and on www.callawaygolf.com on November 13, 2014. The Alpha 815 will be available for a new product introduction price of $449.99, and the Alpha 815 DD will be available for a new product introduction price of $499.99

In conjunction with today’s announcement, the company launched this web page: http://www.callawaygolf.com/berthawill and a suite of original content to highlight the new products.

Big Bertha Alpha 815 Driver

-Introduction video: http://youtu.be/ZtYRSWqKH8A 

-Callaway Talks: http://youtu.be/6nRqA9UlEhk 

Big Bertha Alpha 815 DD Driver

-Callaway Talks: http://youtu.be/vDcFVs55we0 

Also, to better help you understand how the new drivers are segmented for the market, we’ve created the following three videos:

V Series: ttp://youtu.be/6KZSU4KDuls

815: http://youtu.be/xNahmXtuKQo

815 DD: http://youtu.be/tsAwf7WMfz0