January 21, 2014

Callaway and Trackman to Form Global Partnership

As of January 2014, Callaway Golf Company has decided to entrust TrackMan as its global fitting technology partner. This partnership will not only improve fitting efficiency and effectiveness, but also boost Callaway’s client experience. With the decision to upgrade its European division to also use TrackMan’s Pro IIIe – the industry standard – the Callaway Golf Company has aligned its global fitting strategy.
Tim Reed, Senior Vice President of Product Strategy & Management Callaway Golf Company explains: “Our decision to use TrackMan is a consequence of our unwavering commitment to innovation and performance. We are now making the fitting technology used for our Tour Players available to all clients, no matter where in the world they live”.

“We are very excited to extend our collaboration with Callaway. Being the choice of golf’s leading equipment manufacturers coaches and players affirms the quality and performance of our products and TrackMan’s continued commitment to excellence,” said Klaus Eldrup Jørgensen, TrackMan CEO and Co-Founder.

“We chose TrackMan not only for the system’s accuracy and ease of use”, Neil Howie, President and Managing Director of Callaway EMEA, “but also for the importance of TrackMan’s ability to support us in offering our clients an outstanding fitting experience. With TrackMan’s online platform (, each and every Callaway client will benefit from having all fitting session information at their fingertips”.

Product info:
At only 3.2 kg and the size of a laptop, TrackMan Pro is an ultra-portable fitting and teaching tool, which can be fully operated from an iPhone, iPad, or any Windows tablet PC. Its unique Normalization™ feature allows a high-end fitting experience in windy conditions and with lower quality range balls.

About TrackMan:
TrackMan™ is a fully wireless, easy to use, indoor/outdoor, radar-based solution for analyzing the impact conditions and resulting ball flight in golf. TrackMan provides the industry’s most accurate real-time data and graphics on ball launch, flight, and landing. Its unique combination of radar and video technology provides the ultimate solution for Equipment Manufacturers, Teaching Pros, Club Fitters, and ambitious golfers. TrackMan A/S, headquartered in VedbÆk, Denmark, is the developer and owner of TrackMan™ technology. TrackMan technology includes a comprehensive patent portfolio of granted patents and pending patents applications. For more information please visit

About Callaway:
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf® and Odyssey® brands worldwide. For more information please visit

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Scott Goryl, Senior Manager, Global Communications