July 23, 2013

Boccieri Golf Expands Secret Grip Offerings with New Putter Grip

-Press Release, Scottsdale, Ariz.

Boccieri Golf has expanded its award-winning Secret Grip line with introduction of a putter grip featuring the company’s famed, Jack Nicklaus-endorsed counterweight technology that improves stability, consistency and control on the green.

The Secret Grip Putter Grip ($24.99) is easily installed on putters from any manufacturer, giving golfers immediate performance boosts. Its heavier weight (155 grams) raises the putter’s balance point and forces players to use their larger, more stable muscles, resulting in a repeatable and reliable stroke. This is achieved via a tungsten weight in the butt-end, combined with a rubber compound 40-percent heavier than what is used in standard grips.

“We have touted the benefits of counterweighting for nearly a decade, first with the Heavy Putter and now through the Secret Grip,” says Stephen Boccieri, President and CEO of Boccieri Golf. “Backweighting is being adopted by more and more Tour players worldwide, including major champions who recognize its ability to help them sink more putts.”

Minimizing undesirable wrist movement during the stroke, the new Secret Grip features an oversized design, popular pistol shaping for comfort and an attractive black and green, two-tone color scheme. They are currently available at Dick’s Sporting Goods, Golf Galaxy and Edwin Watts, as well as at www.secretgrip.com.

During Jack Nicklaus’ illustrious career, he won 73 PGA Tour titles, including a record 18 major championships, using counterweighted equipment. He currently appears in promotional material for the Secret Grip lines, along with famed teacher Rick Smith, who consistently ranks among the world’s top-10 instructors.

Recent testing of more than 3,000 players shows 95 percent strongly prefer the Secret Grip over traditional offerings. Beyond independent testing, the grips continue to receive praise from scores of leading media, including “Top Products from the PGA Show” honors from Golf Digest and GOLF Magazine.

The Secret Grip is the latest innovation from Boccieri Golf, pioneer of the popular Heavy Putter and critically acclaimed “Control Series” of full-swing clubs.

For more information: www.boccierigolf.com, 888.788.8374.

About Boccieri Golf

Founded in 2005 by Stephen Boccieri, the company’s popular Heavy Putter collection and Control Series line of full-swing products were the first to integrate counterweight principals. This unique approach to club design is proven to benefit golfers of all abilities, as strategically placed weight in the butt-end of the shaft produces a higher balance point for smoother, more repeatable swings from driver through putter. Boccieri Golf’s Secret Grip, endorsed by Jack Nicklaus, is its latest innovation.

The company is headquartered in a state-of-the-art Research and Performance Center at 15816 N. Greenway-Hayden Loop in Scottsdale, Arizona. The 9,000-square-foot facility offers golfers a variety of services, including custom club fitting, high-tech swing analysis and practice time on life-like simulators.

Boccieri Golf equipment has played a key role in victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours, and has received critical acclaim from golf and lifestyle media worldwide.

Bill Feidler
Buffalo Communications