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January 20, 2014

Bobby Jones Announces New Blackbird Series Driver

Bobby Jones, celebrating the iconic brand’s 25th anniversary in 2014, unveiled its new Blackbird Series driver. The Blackbird Series, aptly named for its satin black finish that resembles the Air Force’s stealth titanium fighter jet of the same name, will be the longest ever in Jesse Ortiz’s storied history as a leading innovator in club design – boasting the ‘hottest’ clubface to ever bear the Ortiz name.

bj-blackbird

The 2014 Blackbird driver features a 460cc pear-shaped head that centers on a dense-grained titanium cup-face design. The variable thickness cup-face design produces low spin while maintaining higher ball velocity off the clubface. This results in the highest CT rating allowed while keeping spin rates at or below 2500 RPMs, on average. The driver’s cup-face is laser welded to the 6-4 cast titanium body to create a sleek, aerodynamic clubhead with a sloped crown to increase clubhead speed. The Blackbird Series driver also offers adjustability through its hosel—allowing for square, one degree closed or two degree closed face angles.

“One of the things Bobby Jones is famous for saying is that ‘you swing your best when you have the fewest things to think about.’  With our new Blackbird driver golfers have classic beauty with the best of modern technology, in a design that inspires confidence at address.  True to Mr. Jones’ sage advice, golfers who put the new Blackbird driver in play shouldn’t have anything to think about other than making a smooth swing,” said Jesse Ortiz, Vice President of Bobby Jones golf equipment.

The Blackbird Series driver, available in 9, 10.5, and 12-degrees of loft, is part of the larger, new for 2014, Blackbird Series by Bobby Jones – featuring a satin black finish with iridescent red crown details that frame the head and offer easier alignment. The standard shaft offerings are Graphite Design’s G-Series in stiff, regular and senior flexes. The Blackbird Series driver will be available online at www.bobbyjones.com beginning in February 2014. The street price of the driver is $399.

About Bobby Jones

Headquartered in Bordentown, New Jersey, Jones Global Sports, an affiliate of the Waitt Company, manufactures, markets and distributes elegantly styled men’s and women’s sportswear, accessories and performance golf equipment.  Like its namesake, Bobby Jones products are the definition of class, using only premium quality materials to create classic, timeless designs that exude confidence on and off the course.  The Bobby Jones brand has been a mainstay in the golf industry since the 1990’s and celebrates its 25th Anniversary in 2014.  Bobby Jones is sold in the finest private clubs, resorts and golf courses worldwide.  For more information visit www.bobbyjones.com.

ContactL

Jared Kelowitz

Senior Account Manager

Jeff Dezen Public Relations

13 East Coffee Street

Greenville, S.C. 29601

(864) 233-3776 ext. 24

jaredk@jdpr.com