|adidas Golf has announced record-breaking footwear sales for the first part of 2013 with February marking the highest sales period for the global golf brand since it was formed back in 1999.Despite the beginning months of 2013 seeing a delay in golf course openings due to longer winter conditions around the world, the United States, United Kingdom and Japan all reported significant gains in both dollar and market share numbers.
“We’ve had some amazing success stories so far this year and we’re not even in the peak of our season yet,” says Ben Sharpe, Executive Vice President of adidas Golf. “Behind the launch of the incredibly-light adizero in January, we’ve been able create excitement in the marketplace before many golfers can get out and actually play due to weather. The positive results are proof of our constant innovation and we plan to keep this momentum going throughout the year.”
Rising February sales in the U.S. landed adidas Golf footwear family firmly in the No. 2 position1. In the UK, adidas Golf secured a 25.6% footwear market share with the new adizero tour leading the field at nearly 13% alone2. In Japan, adidas Golf leads with a 30% market share and adizero tour ranking third among all footwear models3.
Early strong sales can be attributed to the new adizero line, which launched at the end of January. For February alone, the ultra-light family of adizero products, including the adizero tour and adizero sport for both men and women, represented 5.8% dollar share (Golf Datatech) in combined on/off retail sales.
1 Golf Datatech, dollar share, on/off course
2 Golf Datatech, dollar share, on/off course
3 GFK, dollar share, on/off course
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April 24, 2013