Adams Golf, makers of the No. 1 hybrid on the PGA TOUR since 2008, today announced the arrival of the new Red hybrid. The benchmark product in the Adams stable, Red delivers players of all abilities an appealing, confidence-inspiring shape with proven performance. Red’s versatility delivers on what golfers need, when and where they need it. Shot-shaping properties make it easy to find optimal ball flight (draw, fade, low, high), while sole, crown and head features deliver easy launch conditions for Tour players and amateurs alike.
Red incorporates several new advancements into a clean and elegant package, all designed to help the golfer hit better shots more consistently. Adams engineers found new ways to innovate in the hybrid category, adding features that allow Red to meet the demands of golfers everywhere. Many of the core attributes were created following critical Tour player feedback, an integral part of any club development process. The result was Red, featuring a beautiful, playable shape without sacrificing shot-shaping options and playability.
All in, the recipe for Red is simple:
- Adams has bucked the trend set by many of today’s hybrids, which in the endless search for distance, have grown larger and larger in size. Instead, engineers placed the focus on versatility, utilizing a smaller head (95cc) that can handle a wider variety of difficult shots and make them easier to hit from all conditions.
- Adams’ patented upside-down head design brings the CG lower, promoting easier launch and greater demand from all lies, increasing playability and inspiring player confidence.
Together, these two features produce an attractive head with Adams’ classic distinctive toe-shape that is long, forgiving and easy to launch. But, there’s more:
- To keep ball speed fast, even on off-center hits, Red utilizes Adams’ trusted and proven Velocity Slot TechnologyTM on the sole and Ghost Slot TechnologyTM on the crown.
- As an extra benefit to those seeking maximum shot-shape options, three transferrable weights on the sole (one 25g & two 2g) can be configured to promote the flight that works best.
The result of these ingredients is Red: an aesthetically pleasing hybrid that will work for the golfer to make the game’s difficult shots easier.
“Adams Red is golf’s next great hybrid from our company,” said Brian Bazzel, Senior Director, Product Creation. “To be able to pack so much into such a beautiful shape and deliver performance, I was blown away seeing and hitting it for the first time. After seeing Red in testing with players of varying ability, we’re confident it will resonate not only with amateurs, but also meet and exceed expectations for the best players in the world.”
Adams Golf Tour staffer Aaron Baddeley tested the Red Hybrid in early January, raving about its aesthetics and playability and foresees putting into his bag in the short future.
“Red is the total package,” said Baddeley, three-time PGA TOUR winner and Adams brand ambassador. “It’s consistently long, it’s versatile and I’ve never felt more confident and comfortable with a hybrid in my hands.”
The Adams Red Hybrid will be available in 5 different lofts (16°, 18°, 20°, 23° & 26°) beginning April 17 at an MSRP of $229 USD.
About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of €14.5 billion in 2013.
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2013 sales of over €1.3 billion.
About Adams Golf
Based in Carlsbad, California, Adams Golf is a division of TaylorMade Golf Company, Inc. Founded by Barney Adams in 1991 in Plano, Texas; the company grew to prominence with the release of the wildly successful Tight Lies fairway wood in 1996. Adams continues to create easy-to-hit products for golfers of all skill levels and its tour staff is headlined by many of the world’s best players. Adams has consistently been the No. 1 played hybrid on the PGA TOUR since 2008.
#1 Hybrids on Tour claim based on 2014 usage on the PGA TOUR, as reported by the Darrell Survey Co.
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