December 3, 2014

2015 PGA Merchandise Show Education Conference Features Outdoor Instructional Workshops, Daily Keynote Sessions, Certification Programs and Classroom Seminars

Diverse education opportunities within multiple learning environments are available to PGA Professionals and industry executives attending the 2015 PGA Merchandise Show, January 20-23, in Orlando, Fla.

Outdoor instructional workshops, daily keynote sessions, certification programs and classroom seminars create a comprehensive educational calendar at the 62nd PGA Merchandise Show.  The daily keynote education sessions, Jan. 21-23, begin each conference day and feature presentations by Jeff Fromm, a millennial marketing expert; Todd Anderson, renowned PGA Golf Instructor; and Dr. Paul Schempp, a well-regarded authority on achieving excellence.  The keynote sessions lead a schedule of more than 40 classroom seminars during PGA Show days at the Orange County Convention Center.  Additionally, PGA Professionals Mike Malaska and Stan Utley, along with PGA/LPGA Professional Nancy Quarcelino, renowned instructor Dr. Jim Suttie and sports medicine expert, Dr. Tom LaFountain will present one-hour outdoor golf instructional workshops during the PGA Show Outdoor Demo Day, Jan. 20, at the Orange County National Golf Center and Lodge in Winter Garden, Fla.  Also on Jan. 20, the PGA of America will offer a jump start session for the CPP Player Development certification and FlightScope will present a condensed FlightScope® Academy program.

Registration is now available at with early registration savings through December 15, 2014.  Also, single-session pricing returns for the second year to offer flexible scheduling and budget options for registrants.  PGA Professionals are able to earn more than 30 MSR credits through participation in PGA Education and PGA Merchandise Show programs, especially relevant with the current MSR cycle closing June 15, 2015.

“Among the many valuable offerings during the PGA Merchandise Show is the PGA Education Conference where the industry’s foremost experts will provide strategies and hands-on learning opportunities to immediately impact the grassroots business of golf,” said PGA of America Senior Director of Education and Employment Dawes Marlatt, PGA.  “We are pleased to enhance the offerings this year to include daily keynote sessions in addition to the outdoor workshops, classroom sessions and certification programs.  All of these are offered in single session, daily or full conference options to allow the education calendar to meet the budgetary and schedule needs of PGA Show attendees.”

Instructional Workshops at the PGA Show Outdoor Demo Day

Tuesday, January 20, 2015

Orange County National Golf Center & Lodge, Winter Garden, Fla.

Mike Malaska ~ Stan Utley ~ Nancy Quarcelino ~ Dr. Jim Suttie ~ Dr. Tom LaFountain

PGA Professionals Mike Malaska and Stan Utley, along with PGA/LPGA Professional Nancy Quarcelino, renowned instructor Dr. Jim Suttie and sports medicine expert, Dr. Tom LaFountain will provide hands-on golf skill instruction during one-hour sessions at the teaching pavilion of the Orange County National Golf Center, on Tuesday, Jan. 20, during the PGA Show Outdoor Demo Day.  PGA Professionals receive 1 MSR credit in the PGA Education category per session.  Registration is available at on a first-come, first-served basis due to a limited capacity venue.

Instructional Workshops at the PGA Show Outdoor Demo Day

10:00 a.m. – 11:00 a.m.             Dr. Tom LaFountain, Swing Faults and Body Posture – A Significant Relationship

11:30 a.m. – 12:30 p.m.             Nancy Quarcelino, PGA/LPGA, Teaching Philosophies – What Really Works

1:00 p.m. – 2:00 p.m.                Mike Malaska, PGA, The Benefits and Downfalls of Technology and Teaching Aids

2:30 p.m. – 3:30 p.m.                Stan Utley, PGA, Chipping it Close – Understanding the Club Face, Hands, Body Relationship

4:00 p.m. – 5:00 p.m.                Dr. Jim Suttie, Golf Improvement Techniques

Additionally, a condensed FlightScope® Academy program will be held in conjunction with the 2015 PGA Merchandise Show Outdoor Demo Day, 11:00 a.m. – 5:30 p.m., at the Tooth Course of Orange County National Golf Center and Lodge.  All attendees will be Certified FlightScope® Professionals after the completion of the course and an online exam. PGA Professionals will receive 5 MSR credits (PGA Education).  Also, the PGA of America will offer a jump start session for the CPP Player Development certification, 8:30 a.m. – 2:00 p.m., on Tuesday, Jan. 20, at the Orange County Convention Center.  Registration available at

Featured Keynote Sessions

January 21-23, 2015

Orange County Convention Center, Orlando, Fla.

The daily keynote sessions of the PGA Education Conference will feature the industry’s most respected subject-matter experts presenting a series of seminars on topics to immediately  impact successful golf business operations.

  • Wednesday, Jan. 21, 8:00 – 9:15 a.m.

Best Practices and Brand Engagement in Reaching Millennials

Presenter:  Jeff Fromm, President of FutureCast

  • Thursday, Jan. 22, 8:00 – 9:15 a.m.

How to Help Elite Players Get to the Next Level

Presenter:  Todd Anderson, PGA, Director of Instruction at Sea Island Golf Club

  • Friday, Jan. 23, 8:00 – 9:15 a.m.

Achieving the Extraordinary

Presenter:  Dr. Paul Schempp, University of Georgia

PGA & AGM Education Seminars

January 21-23, 2015

Orange County Convention Center, Orlando, Fla.

Many of golf’s most respected subject matter experts and industry leaders will present in-depth 60-minute seminars on teaching & coaching, leadership, retail/merchandising, and sales & marketing during the comprehensive PGA Merchandise Show Education Conference.

Spotlight Sessions:  Leadership

  • Dollars and Sense: The Financial Metrics Every Golf Professional Should Know – Henry DeLozier &

Stephen Johnston, CA, Principals, Global Golf Advisors

  • How to Build a High Performance Organization in Today’s Golf Industry – Dana Garmany, PGA
  • Being a Leader That People Want to Follow – Cary Cavitt, PGA

Spotlight Sessions:  Teaching & Coaching

  • How to Use the Latest Technology to Build a Better Teaching Program – Dave Phillips, Co-Founder TPI
  • Communication + Motivation = Results – Kathy G. Jensen
  • The Hinge: The Importance of Mental Toughness – Dr. Rob Bell, Sports Psychology Coach

Spotlight Sessions:  Sales & Marketing

  • Are Pictures, Videos and Social Media the Future of Golf Marketing? – Kris Hart, CEO, Nextgengolf
  • How to Turn Customers into Clients and Clients into Partners – Tom Morton, PGA & Ken Morton Sr., PGA
  • Using Digital Marketing to Generate New Customers – Shannon Herschbach and Mike Phelps, Principals & Co-Founders, Pipeline Marketing Group

Spotlight Sessions:  Retail/Merchandising

  • Growing Your Business With Accessories – Karen Giberson, President, Accessories Council
  • Vendor Analysis & Selection: Narrow the Field for More Profitability – Tracy Moffat, AGM Education Team
  • Best Merchandising Practices: Apparel – Men’s, Women’s, Juniors – Leigha Main, AGM Education Team

Registration – Online, Early Savings & Single Sessions

Registration for the educational offerings at the PGA Merchandise Show is now available online at  Early savings are available for registration made through Dec. 15, 2014, and single session registration is available in addition to single day and full conference.  With the purchase of a Full Conference Pass, registrants will have the opportunity to have a photograph headshot taken by a professional photographer free of charge.  Professional photograph headshots will be available for $15 if not purchasing a Full Conference Pass.

PGA Teaching & Coaching Summit

The 14th PGA Teaching & Coaching Summit, presented by OMEGA, also will be offered during PGA Show week, Jan. 18-19, at the Orange County Convention Center.  The PGA of America’s largest educational forum emphasizes the coaching side of developing players where leading instructors and specialists share proven teaching methods. PGA Professionals may learn more about and register for the Summit at

About the PGA Merchandise Show

The 62nd PGA Merchandise Show, held Jan. 20-23, 2015, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 20, at the Orange County National Golf Center. During PGA Show days, Jan. 21-23 at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, attend industry presentations, learn proven business best practices, network among peers and move forward the business of the game. The PGA Merchandise Show is organized in partnership with The PGA of America as a trade-only event.

Learn more about the event at and engage with us at:


PGA Merchandise Show:  Sherry Major, (716) 662-3855,

PGA of America:  Jamie Carbone, (561) 624-8446,

Kris Carter

Marketing Associate

Reed Exhibitions

P: 203.840.5448 | F: 203.840.9448