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January 8, 2014

2014 Golf Business Season Opens with the 61st PGA Merchandise Show, Jan. 21-24, in Orlando

The 2014 PGA Merchandise Show will feature every major golf company and the most sought-after brands introducing new products among the more than 1,000 golf companies and brands in Orlando, Jan. 21-24, for a PGA Show Week packed with exhibits, demonstrations, product-testing, industry presentations, educational seminars, teaching workshops, celebrity appearances and professional networking programs.

“PGA Professionals and industry executives from around the world are preparing now to open the 2014 golf business season with the first “major” on their industry calendar,” said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several. “And in 2014, the PGA Merchandise Show will have a major impact on the careers and business success of industry professionals across the globe who will preview and test the newest products; learn from the foremost experts in their fields; and engage with the international golf community through a variety of enjoyable and valuable networking programs.”

Companies new to the golf marketplace will be introduced to influential PGA Professionals and golf retailers at the 2014 PGA Merchandise Show and join industry veterans and the top names in golf including Titleist, FootJoy, Callaway Golf, TaylorMade-adidas Golf, PING, Cobra Puma Golf, Nike Golf, Bridgestone Golf, Club Car, Adams, Ahead, Cutter & Buck, PGA Authentic, Greg Norman Collection, Travis Mathew, Bobby Jones, Antigua, Cleveland Golf/Srixon, Peter Millar, Oakley, Mizuno, SkyGolf, Fairway & Greene, FootJoy, Gear for Sports, Sunice, Wilson Golf, Under Armour, Ecco, Yonex and many more.

Combine 1,000-plus golf companies and brands, 40,000-plus industry professionals from around the world and a PGA Show floor featuring interactive demonstrations, exhibits, presentations, product testing, and celebrity appearances and the result is a buzzing marketplace to launch business and participation in the game for the 2014 season and beyond. Stay up to date on the events, exhibits and PGA Show Week calendar at www.PGAShow.com.

PGA Golf Exhibitions Offers Useful Tools to Prepare for PGA Show Week

PGA Professionals, golf retailers and industry leaders are able to download navigational tools to help with industry connections and meetings during PGA Show Week; become familiar with the PGA Show floor layout; preview the packed schedule of PGA Show events; learn about exhibitor Show specials and engage socially with industry professionals through a variety PGA Show social media platforms.

Industry professionals can:
•    Create a FREE account on MY PGA Show Planner here – A Pre-Show Planning Tool to assist with exhibitor appointments, Show events scheduling and more.
•     Download the PGAShow2Go Mobile Directory here- FREE – for onsite, on-the-go access to PGA Show information, your MY PGA Show Planner, and daily updates on scheduled events
•     Socially engage with the golf community at the PGA Show and beyond. Use #PGAShow at View the PGA Show social media hub here.
About the PGA Merchandise Show
The 61st PGA Merchandise Show, held January 21-24, 2014, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Merchandise Show features a new day pattern in 2014 with the PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, held on Tuesday, Jan. 21, 9:00 a.m. to 5:00 p.m., at the Orange County National Golf Center. During PGA Show days, Wednesday – Friday, Jan. 22-24, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The new hours of the 2014 PGA Merchandise Show are: Wednesday and Thursday, 8:00 a.m. to 5:30 p.m., and Friday, 8:00 a.m. to 3:00 p.m. The PGA Merchandise Show is organized in partnership with The PGA of America as a trade-only event. Learn more about the event at www.PGAShow.com