November 3, 2015

Srixon Introduces New Z Swing Analyzer Fitting System

UnknownSrixon® is pleased to announce the introduction of the new Srixon Z Swing Analyzer™ fitting system powered by Swingbyte®swing motion capture technology. The Srixon Z Swing Analyzer continues Srixon’s brand promise of being Dedicated to Improving Your Game, providing a simple, quick and accurate way to fit golfers of all levels into the optimal Srixon Z Series clubs for their game.

The Srixon Z Swing Analyzer features an easy-to-use app linked to a Swingbyte 2 sensor (right), which is attached to a neutrally weighted 45-inch driver. In as little as two swings, the Srixon Z Swing Analyzer quickly recommends the right Z Series driver and iron set for your game. No long fittings, no excessive demoing of clubs, no hassle. With the simple Swing Action™ Score, the unique characteristics of your swing are quickly processed to provide the ideal club model, shaft and loft. With each swing, the app’s proprietary formula analyzes more than 12 key variables, such as swing path, efficiency and attack angle. In just a few seconds, that formula returns your Swing Action Score and the ideal Srixon Z Series clubs.


“As a brand committed to innovation and being your faithful partner in the golf industry, we are pleased to be partnering with Swingbyte on this new syste

m that allows fitters and consumers to have a better understanding of club fit based on swing – in only about a minute,” said Chris Beck, Srixon Brand Manager. “We challenge everyone to find their #SwingActionScore and see which of the new Srixon Z Series clubs are best for them.”

Srixon will be giving away monthly prizes to lucky users who post their #SwingActionScore. Be sure to visit the Srixon Twitter, Facebook, Instagram accounts to see when
#SwingActionScore giveaways begin.

For more on the new Srixon Z Swing Analyzer, including where you can try it, visit For photos of the Srixon Z Swing Analyzer, visit our Media Center. For additional information on Swingbyte technology, visit

ABOUT Cleveland® Golf, Srixon® and XXIO®:
Based in Huntington Beach, CA, Cleveland® Golf, Srixon®, and XXIO® are all part of the DUNLOP SPORTS CO. LTD family and each brand enjoys a strong presence on competitive tours worldwide. Their professional staffs include players such as Graeme McDowell, Keegan Bradley, Hideki Matsuyama, Inbee Park, as well as many others. Cleveland® Golf, founded in 1979, is a leading equipment manufacturer specializing in short game technologies and solutions that benefit all golfers. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to producing the highest quality, technically innovative golf balls which offer maximum performance to golfers of all levels of ability. XXIO®, with their long standing tradition of premium golf clubs in Japan, brings the #1 golf brand in Japan to America. Cleveland® Golf, Srixon®, and XXIO® remain steadfastly committed to providing “Tour proven, premium golf equipment to passionate golfers seeking to improve their performance while enhancing their experience playing the game of golf.” For more information, please contact Keith Patterson, PR/Media Relations Manager (714.889.5808) or visit us online at,, and