GRAA News, Press Releases

January 22, 2013

Project X Introduces New Lightweight PXv Shafts For Maximum Velocity

Today, Project X introduced its new line of PXv shafts as the next iteration of the tour-winning Project X graphite family. The new shafts extend Project X’s Tour-proven history and heritage by providing more performance for more golfers than ever before.

“PXv delivers a progressive launch angle dependent on the flex to create a new level of performance in a graphite shaft,” said Don Brown, Project X product development manager and designer. “By incorporating the most advanced materials available in the industry today, our R&D team has designed a shaft that produces maximum velocity for the ball while preserving critical stability and control through the hitting zone.”

PXv is offered in three different weights: PXv Tour at 70 grams, PXv Tour 52 at 52 grams and the incredibly super lightweight PXv 39 which is 39 grams.

“With PXv 39, we accomplished an industry first; a true sub-40 gram high performance graphite shaft that delivers the control expected of the Project X brand,” Brown said. “For players who may not want to go that light, PXv Tour 52 is a great option, and PXv Tour is a perfect complementing fairway wood design to PXv 52 or a shaft design for players looking for a slightly heavier driver shaft.”

The new additions to the Project X family set a new benchmark for high performance shafts. The PXv shafts are ideal for competitive and aspirational players who are constantly seeking the latest technology in golf equipment to give them a competitive edge.

The new PXv line of shafts will be available for demoing at the 2013 PGA Merchandise Show Demo Day in Orlando, FL on January 23 at Tee #4.

Where to Buy

PXv Tour 52 and PXv Tour are now available through True Temper’s network of distributors, while PXv 39 is available exclusively through True Temper’s Performance Fitting Centers.

For more information about PXv, visit www.pxshaft.com. Also, become a fan on Facebook at www.facebook.com/projectxgolf, and follow at www.twitter.com/projectxgolf. To find a Performance Fitting Center in your area, visit www.performancefittingcenter.com.

About True Temper Sports
The leading manufacturer of golf shafts in the world, True Temper Sports is consistently the number one shaft on all professional tours globally. The company markets a complete line of shafts under the True Temper®, Grafalloy® and Project X® shaft brands, and sells these brands in more than 30 countries throughout the world. True Temper Sports is proudly represented by more than 1,000 individuals in ten facilities located in the United States, Europe, Japan, China and Australia. For more information, visit www.truetemper.com.

Contact:
lauren.carr@truetemper.com
901-746-2011

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