GRAA News, Press Releases

April 1, 2013

Bushnell Golf Adds Neo-X GPS Rangefinder Watch to Family of Products

-Press Release, Overland Park, Kan.

Bushnell Outdoor Products introduces the next generation of distance made simple golf products with the neo-X Golf GPS Watch. The neo-X Golf GPS Watch caters to the ever-increasing demand for wrist-mounted devices, provides golfers with additional perks as it comes preloaded with over 30,000 worldwide courses, features an extended battery life (two times longer than competitors) and can be used as an odometer on the course or while exercising off the course. The NEO-X is an easy-to-use GPS rangefinder, with instant measurements for golfers in a simple, lightweight form-factor.

“We pride ourselves on creating technologies and products that makes Bushnell the brand of choice for over 90% of PGA, LPGA and Champions Tour Pros, but also understand that customers also want those exclusive technologies available in an easy-to-use form on their wrist,” said Terry Mears, Product Director at Bushnell. “With the popularity of the NEO+ Watch, we created the next generation, NEO-X, with more advancements that will continue to give golfers the ability to enhance their game at an affordable cost.”

The neo-X Golf GPS Watch is the latest product to join the Bushnell family of devices offering Distance Made Simple. Bushnell’s lightest and thinnest golf watch is simple to operate and comfortable to wear, giving golfer’s accurate front/back/center, hazard and shot distance measurements on over 30,000 preloaded courses with no membership fees.

While the NEO+ offered golfers more battery life than any other GPS watch available, the new NEO-X delivers even more benefits with one button press such as Shot Distance, Hazards and Round Odometer, while providing over three rounds (up to 16 hours) of battery life. Additionally, when the product is functioning solely in watch mode, the battery can last 24 months without needing a recharge.

The neo-X Golf GPS Watch is capable of instantly recognizing courses and has an auto hole advance feature which automatically changes from one hole to the next, meaning the user does not have to push another button for the entire round. And while the golfer is out on the course, the odometer feature allows you to track distance, speed, and total activity time.

Play Longer:

  • 16 hours of golf before needing a charge

Ready for Play:

  • Over 30,000 courses preloaded for instant use

Smart Round Features:

  • Instant course recognition and auto hole advance
  • Hazard distances for nearly every hold
  • Shot distance calculator
  • Round time and distance info
  • Tee Time Auto-On & Battery-saving Auto-Off

Perfect watch for everyday use

  • Odometer, Timer, Stopwatch, Alarm

The NEO-X Golf GPS Watch will be available at Bushnell retailers nationwide beginning May 1, with a retail price of $199.95.

Bushnell, the #1 choice of professional golfers, offers a full range of rangefinders, which continue to change and improve the way golfers assess distances, ultimately improving performance.

For more information on the Bushnell family of rangefinders, visit the company’s website at www.bushnellgolf.com. To obtain images of the NEO-X, please go to www.bushnellgolfpr.com.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products. Headquartered in Overland Park, Kansas, the company sells its products worldwide under the Bushnell®, Bee Stinger, Butler Creek®, Final Approach®, Gold Tip, Hoppe’s®, Millett®, Night Optics, Primos®, Simmons®, Stoney Point®, Tasco®, Uncle Mike’s®, Uncle Mike’s Law Enforcement®, and the following eyewear brands: Bollé®, Cébé® and Serengeti®. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-3426.

Media Contact:
Derek Schuman
Bushnell Golf
(913) 752-3426
dschuman@bushnell.com

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