Equipment

March 2, 2017

Bridgestone Golf Unveils BFIT Golf Ball Fitting Launch Monitor App

Bridgestone Golf – innovator and manufacturer of premium golf balls, clubs and accessories – introduces the BFIT golf ball fitting app, designed to help players and instructors quickly and easily identify the Bridgestone ball best suited to benefit the user.

BFIT is now available for iOS devices through the App Store and will be coming to Android in the very near future. In development for more than five years, the technology in modern smartphones has finally reached a point where it can deliver against the original concept. The app records video of the user’s swing and analyzes it to provide swing speed, ball speed, launch angle, carry distance and total distance. Using this information BFIT will recommend the perfect golf ball for the user’s game.

The app was beta tested by attendees of the 2017 CES Show and was overwhelmingly praised. Video of Bryson DeChambeau showing it off in Las Vegas is available here.

“For the past decade we have separated ourselves from all other manufacturers by truly mastering the art of golf ball fitting, as it is an absolutely crucial aspect of optimizing performance,” says Adam Rehberg, Bridgestone Golf Ball Fitting. “With the BFIT app we’re removing any barriers to ball fitting, as players will no longer need to come to special events or spend money on fancy launch monitors, we’re giving everyone all the necessary tools for free.”

The app can be used virtually anywhere, including a driving range or on the course. All that is needed is a partner to record the user’s swing and follow the simple on-screen steps to retrieve launch conditions. Once completed, the app will recommend a specific model of golf ball and players can share their data and findings through social media channels.

“With my technology and physics background, the BFIT app is perfect for me,” says DeChambeau. “The success of Bridgestone’s ball fitting program has benefited many over the past decade, but the masses deserve to experience how valuable this process is and the app allows maximum inclusion for golfers of all skill levels.”

Bridgestone first introduced a proprietary Ball Fitting system in 2007 and uses the data gathered to drive research and development. This real-world understanding of player needs was a catalyst in the creation of the company’s most popular offerings, including the recently launched e6 SOFT and e6 SPEED series ($28.99 per dozen), as well as many more.

Bridgestone’s professional staff features 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price and rising stars Bryson DeChambeau and Hudson Swafford.

About Bridgestone Golf
Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information: bridgestonegolf.com.

Contact:
Bill Feidler
Buffalo.Agency
703.615.4034
bfeidler@buffalo.agency

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